SHOEMARKER Shoes Wanwan Layout 40 Cities Nationwide
From the Korean multi brand fashion shoe store SHOEMARKER shoe warehouse entered the Chinese market in 2011, after more than 4 years of development, there are now more than 50 outlets in 40 cities across the country.
In 2014, SHOEMARKER continued to expand its channel width in the emerging high growth cities market on the one hand. It also intensified its in-depth development in mature markets such as Shanghai, Ningbo, Wuxi, Guangzhou and Suzhou, and opened more stores in various mature markets, providing a more convenient one-stop shopping experience for local consumers who like the trend shoe culture.
The multi brand trend shoe store SHOEMARKER shoes store, in the form of a collection store, selects more than 30 popular fashion brands in the world, providing a one-stop shopping experience for consumers who love Chinese fashion shoes culture.
Here you can see NIKE, ADIDAS, NEWBALANCE,
CLAE
The classic styles of brands, such as Swedish fashion brand 4minute BOBBIE, BURNS and JIMRICKEY, can also be found in the classic style of the famous Korean women's group. The fashionable brands such as CONVERSE, VANS and LACOSTE, which are popular with young people, are also displayed in shops.
Entertainment marketing
It has always been a magic weapon for the Korean fashion industry to enter the Chinese market. From the Korean fashion show that is popular among Chinese young people to the "hot star" you have seen last year, we can see the brand of each brand.
SHOEMARKER for young fashion customers
Shoes warehouse
Similarly, this is also very important in entertainment marketing. From the sponsorship of the famous Korean women's group 4minute to the BEAST group of the Korean cool men's group and the newly signed BTOB group of Korean small meat combination, the enthusiasm of SHOEMARKER shoe store is focused on entertainment marketing.
Recently, SHOEMARKER shoes and Wanyuan also sponsored the series of fashion shows of Korean SBS TV series running "RUNING MAN- running, brothers". The stars of the show reach people's fashionable shoes, which are provided in the thousands of storehouses provided by SHOEMARKER shoes, showing various youthful, energetic and cool scenes. I believe that the popularity and appeal of Korean pop stars can continue to push SHOEMARKER shoes into a new marketing level.
The marketing measures of SHOEMARKER shoes in China are in addition to adhering to the consistent entertainment camp strategy, and creating holiday atmosphere in combination with various holidays in China.
2015 is the fifth year of Korea's multi brand trend shoe store SHOEMARKER shoes wanqu entered the Chinese market.
This year, the company will continue to expand its emerging markets and increase its efforts in the original market to provide a one-stop shopping experience for Chinese consumers who like fashion culture.
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