Skillful Use Of Lighting And Light Color To Master Women'S Shoes Display Skills

Lighting and light color are very important for women's shoes display.

It can strengthen the popular theme and coordination with women's shoes themselves.

The correct color lighting window will become a unified and changing whole. The central location of the main window is clear and attractive, and the central part of the general window is to make people have a unified whole.

The main part of the general window is the area of view that causes people to pay attention.

You can't split it into two parts, you can enhance the sense of entirety through the allocation of high and low points and accessories.

Background can play a role, but it is mainly for foil and rendering, but not to win the competition. The viewer's vision is away from the product to be sold.

The display of women's shoes and accessories should have a certain contrast with the background.

But we should pay attention to the outstanding products.

If the white shoes are displayed and the background is bright red with big flowers, the image of women's shoes will fade away. At least, the brightness of the background will be reduced or illusory. If the images of women's shoes in autumn and winter are bright and thick, the green background can be used.

If the "pink collar" shoes are popular, the purity of the green will be reduced, that is, white or black.

The display of women's shoes is much lighter and coloured; while men's shoes are displayed on a colorful background, children's shoes can be displayed with animal toys or cartoon designs.

High grade women's shoes can be used in a strong color background; the background of medium and low grade women's shoes can be considered using the popular fashion of jumping.

Usually, it is not easy to display too many kinds of goods in a window. Attention should be paid to the coordination of categories.

For example, fitness equipment is not suitable for high heeled women.

Put them together, and sneakers are perfect.

High grade women's shoes and elegant leather backpacks or advanced.

Supporting display can also produce good results.

In addition, black shoes can be used as a background for cool colors, such as table green, sky blue, purple and so on.

On the tone

It also has negative effects. It is easy to produce a sense of showing off, and the color is lonely and lonely.

Therefore, when using light, we should pay attention to enrichment and change.

If improper use of medium gray tone, it may make the display window lack of expression and visual stimulation. Large area and lack of heavy timbre will make the entire display window lack of vitality, and the main products of sale will not get the enhanced advertising and display.

In short, the arrangement and design of windows is also a secret weapon of shopkeepers.

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Visual impact on consumers is the biggest and most intuitive to consumers.

The scope of visual experience is very extensive, almost including all aspects of store operation.

Several aspects are shared:

One is display.

The principle of display is to enable customers to find the goods they want easily.

It is necessary to consider the purchasing habits of consumers when they are listed. This is also the essence of category management.

In a strange store, customers can easily find the goods they need, which must be displayed according to the principle of consumer demand.

According to a survey conducted by McKinsey, consumers are ranked the second most important after finding the goods they need easily.

Obviously, the display must take care of the shopping habits of consumers, and should be placed in the customer's perspective.

Apart from shopping convenience, we should also take into account the beauty principle.

Many supermarkets have made the exhibition an aesthetic lesson plan, which is not only reasonable in color, but also creative, enabling consumers to enjoy a visual feast after shopping.

UNIQLO has done a good job in this respect. They put the same styles of clothes in different colors in the order of color cards. They are simple and beautiful, and are very attractive.

In addition to the above two points, the exhibition will also "tell stories".

A piece of merchandise is displayed to remind customers of the ideal way of life.

I have bought several books before, when the book was displayed on a small desk, and there was a POP beside it, which says, "leave a little memory for yourself every day."

I immediately thought of the dream of writing, so I bought a few books without hesitation, though I haven't written a few words up to now.