Display Routine Maintenance Skills

　　 First, Shopping Eight major psychological factors:

Interest, association, desire, balance, trust, shopping guide, decision, purchase, satisfaction, service

Gaze = excellent display

　　 Two, commodities display The role of:

(1) display can shape store image.

Messy displays will make customers uninterested in the store; good displays will leave customers with the impression of being well managed and entertaining.

(2) Chen has the function of embody the theme of a store.

It can reflect the business scope and characteristics of stores.

(3) Chen has information function.

Orderly and clear display can improve customers' purchase of goods. Initiative This will reduce the time of customers' inquiries and representatives' answers, thus shortening the trading process.

(4) beautify the effect.

The artistic and infectious display will greatly increase the visual beauty of customers and improve the quality and quality of stores.

(5) there are selective functions.

It can induce customers to make up their minds to choose or buy more goods in the store.

(6) display can enhance the competitiveness of stores.

Commodity display has abundant expressive power and strong attraction, and the store has a good display, so it can get a favorable position in business.

"Like winning a championship team, all the success starts with basic training." Because the shopping guide is the direct contact of the commodity, the work burden of the basic work, alteration and innovation of the commodity display must be completed by the shopping guide representative.

Five steps of daily shopping display: preparation, confirmation of theme, determination of framework, adjustment and statistical analysis.

Preparation: 1. Before adjusting the display, the shopping guide should be advanced POP and inventory to determine the products needed for display.

2. Before adjusting the display, the shopping guide should first clean the commodity display places.

Determine the theme: 1, should be based on display goods and characteristics, determine the theme of display.

2, according to the background color of the wall, determine a good color tone, remember not to make the shop color too fresh jump, so as not to stimulate customers' sight, let it feel tired.

Determine the framework: 1, according to the display manual to determine the basic framework of high shelf;

Such as: longitudinal hook, transverse hook hanging position;

The position of the tray.

2, determine the stacked graphics and shapes.

Adjustment: 1, according to the above three steps of the display program, adjust;

2, determine the gold display area of the wall and the azimuth of the line with the line of sight.

3, in the hands-on, should be classified according to the display, should make it easy for customers to choose, easy to take;

4. In the process of hands-on, we should pay attention to the lighting effect, and we must not empty the spotlights. We should ensure that each light is evenly distributed on each item.

Statistical analysis: 1. Conduct statistical analysis of abortion.

2, carry out statistical analysis of sales volume;

3, make a summary of the exhibition (analyze the well displayed places and shortcomings) and accumulate experience for the next display.