Secrets Of Store Display

Because of the different types of stores, their demand for merchandise display is also different. Even the same kind of monopoly stores also need to seek their own characteristics.

　　 1. rules for display according to commodities

Goods in exclusive stores display It often depends on the classification of goods. Under normal circumstances, goods should be displayed outside the counter for customers to purchase, but for some valuable small commodities, such as jewellery, jewelry, etc., no open shelf display should be adopted.

(1) random purchase. Casual purchase refers to customer Commodities that are purchased arbitrarily without prior planning are mostly small commodities commonly used, which are of little value. The motivation for customers to buy is often due to seeing attractive exhibits. For these commodities, small stores should be placed at the entrance, and large specialty stores should be displayed in main passages.

(2) convenience goods. Convenience goods refer to people's daily needs and goods that need not be strictly selected. The customer's buying feature is regular purchase, but the purchase is not large at a time. Convenience items should be placed on both sides of the main channel.

(3) shopping. Purchase items refer to goods that are not often purchased to customers, whose purchase characteristics are repeated comparison and selection. For such goods, only one storey shops should be placed in the latter half, and several floors should be placed on the top floor.

(4) utensils. Utensils refer to daily necessities that families need, and people's motives for buying are actual needs. They are usually displayed at the entrance and main passageways.

(5) luxury goods. Luxury goods Also known as valuables, customers usually plan after careful planning and comparison of quality and price before buying, so it is best to display at a distance away from the entrance.

　　 2. rules for display based on convenient customers.

Apart from considering the commodity factor, the display of the exclusive store should also pay attention to the convenience of the customers.

(1) purchase at one time. For the convenience of purchase, the interrelated commodities should be displayed near the display. For example, shirts, trousers, ties, leather shoes and belts should be placed next to each other so that customers can buy the goods they need in the smallest space.

(2) the fastest shopping. In order to make the customer spend less time to complete the purchase, the merchandising should match the purchase efficiency. The establishment of a cash register near the sales area can save customers' time to walk around; the mobile display cabinet can receive more customers; the use of multi-storey counters can make use of the upper and lower space to display more products, and reduce the time for the store staff to go to the warehouse to pick up goods.