Fjallraven North American Branch Has A New Marketing Position.

To meet the needs of the rapid development of the North American market, the Swedish outdoor brand Fjallraven North American branch has a new marketing position.

Joe Prebich, who has worked for many years in ZEAL Optics and Oakley, has taken up the position.

Joe Prebich has been working in the outdoor industry for over ten years.

As well as digital marketing experience, he worked as a marketing director at Zeal Optics, reinventing his reputation in the outdoor market and helping the brand in skiing.

The market has won the leading position in the market. Before that, it has held important positions in Oakley and Red Bull, leading and participating in several large-scale marketing projects.

4 years ago,

Fenix outdoor group, a brand parent company, began to enter the US market and wholly bought its outdoor brand, such as Primus, BRUNTON, HANWAG and Fjallraven, which was directly operated in the US by its distributors in the US.

Over the past two years, Fenix has opened several stores in the US market, distributing in New York, Boston, Boulder, Burlington, Jackson, Seattle and many other places, and another one in Vancouver, Canada.

Fjallraven (Swedish Arctic Fox) is a high-end outdoor brand from Sweden, enjoying the honor of the Swedish Royal Household outdoor products.

Over the past 50 years since the establishment of the brand, the Fjallraven brand concept has always been consistent: it has been committed to the production and R & D of outdoor products, and has provided powerful, durable and classic outdoors clothing and equipment to help people enjoy outdoor life better; inspire and encourage people to enter nature; respect for nature and biology.

At present, Fjallraven (sales network has spread all over the world).

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According to reliable sources, the Gucci parent company Kai Yun group terminated the contract with Giannini ahead of schedule, in order to select the future creative director of the brand as soon as possible.

"The choice of the successor is imminent, so that the brand will have a certain impact on the next series of promotion and show activities."

One source commented.

Gucci did not give any comment on Giannini's early departure.

According to the previous plan, Giannini should have shown her last men's show in Gucci in January 19th, and the February 25th Milan autumn winter dress show will be her curtain call at Gucci.

Media reports say Giannini is looking forward to celebrating her 12 year career in Gucci after the end of the project, and is planning to hold a farewell party with her colleagues.

For the successor of creative director Frida Giannini, the incumbent CEO Bizzarri, who has the right to final choice, has never been clapper.

According to a 10 day report, one of the "Gucci" senior staff members of the "refining" list is Alessandro Michele.

There was not much media coverage of him before.

However, according to his existing resume, he seems to be similar to the Giannini before he took office, and he didn't mix much with clothing design.

In 2002, Alessandro Michele joined the design team in Tom Ford's Gucci era. In 2011, he was appointed deputy director of the creative director Giannini, directly responsible for leather products, footwear, jewelry and home furnishing.

In November last year, Michele became the creative director of China brand Richard Ginori.

In 2013, Gucci just acquired the 278 year old luxury brand of Italy national treasure class ceramic tableware and wanted to formally enter the luxury tableware market, calling for the luxury brands such as Versace, Giorgio Armani and Herms.

However, if Michele, a design accessory, really becomes the next Gucci creative director, whether he can really change the problem of Gucci over the past years has been a doubt.

For fashion companies, fashion, including clothing and advanced customization, plays a role in building brand dreams for consumers, and to a large extent affects consumer brand sentiment.

From accessories designers to garment designers, Coach Vevers Stuart is one of the creative directors.

But not everyone can be successful. Giannini, who is also a designer of accessories, has been criticized as a creative director of Gucci for 10 years. She has been criticized for overscrambled the classic design of Gucci.

Giannini plans to leave the group's largest Italy fashion house after the fashion show in Milan in February 25th.

Her work and life partner, Gucci's predecessor, CEO Patrizio di Marc, has left when the group announces the announcement. It is the Marco Bizzarri, who is responsible for the luxury fashion fashion and leather goods department of Kai Yun group.

This pair of luxury brand partners failed to successfully reverse the decline of Gucci in recent years and had to leave.

The outside world has already started a heated speculation about who will succeed the creative director.

Business of Fashion believes that there are three popular candidates: Givenchy designer Riccardo Tisci, Christopher Kane with the same brand, and Joseph Altuzarra, another designer of cloud.