Display Skills Of Underwear Terminal Stores

The pattern of business competition has entered a big commercial era. In the fierce competition atmosphere, terminal stores strive to attract customers' attention and promote sales, and strive to be different in every detail.

Especially in the store, besides shop design, window style and so on, it is more innovative on the terminal display, in order to create a strong visual impact, create a sales environment for commercial space, sell the atmosphere with a strong design, establish the image of the business circle with a unique personality, and strive for more customers' patronage to gain greater profits.

Therefore, terminal display is becoming more and more attention by businessmen and has become an important part of sales system.

Door head,

The shelves, props and display constitute the whole sales terminal.

Doors and shelves belong to the hardware part of brand image, while display is the software part of brand image.

Looking at every brand, we have reached a high degree of unity in the requirements of hardware and software to set up.

To create a strong sales force in order to maximize market profits.

But why it fails to achieve results is mainly due to the lack of perfection on display.

Display is based on the theme of merchandise, using the varieties, styles, colors of different commodities.

Through the comprehensive use of artistic techniques, we highlight the characteristics and selling points of goods to attract customers' attention, enhance and enhance the degree of customer's further understanding, memory and trust, so as to maximize the desire to buy.

This is the location of display and the display function to consumers.

As an important part of marketing system, how to display good products should start from the following points.

Hang up: usually hangers on underwear, so that we can fully display the characteristics of goods, easy to form color blocks visual impact and rendering atmosphere, so that consumers can use the eye to understand the goods.

Attention should be paid to the following points when hanging up the list.

Clear whether it is displayed according to color department or product line.

* use the same clothes hanger for the same series of products.

The number of hanging numbers is: from front to back, from small to large, from left to right, from small to large.

The color of the hanging display should be from outside to inside, from the past to the rear, from shallow to deep, from bright to dark.

From the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside, from the outside to the inside.

From the overall consideration of the display, in general, the exhibits are displayed in color and in style.

These are determined according to the shop area and the main push style of the terminal, each has its own advantages, and each has its own shortcomings, depending on the specific circumstances.

However, no matter how it is adopted, the following basic elements must be considered.

Adopting these principles will help companies arrange products from a holistic perspective, giving the most prominent position of characteristic products.

How to match different kinds of products and collocation and so on, the only purpose of the overall display with concise form and rich connotation is to promote sales.

On every display surface, the focus of attracting attention is the focus.

For example, the focus of the whole store is the logo after the cash register.

The focus is usually located above the horizon or horizon. The POP print with strong color contrast, or the combination of products is often set as the focus. It can guide and display the attention of consumers in an orderly way, and play a certain role in the visual function of echoing and prompting.