Qingdao: Fashion, Creativity, Project, Multi Touch

In 2015, Qingdao's grand show opened up.

Is there any fashion power in Qingdao? If not, why did the Chinese Group invest more than 5 billion yuan to build the Qingdao international garment industry city? If not, the billion dollar group will build the Oriental Fashion Center in Huangdao. If not, the Chinese color training base will be established in the textile valley. A seminar on how to display the fashion design power of Qingdao in Qingdao international fashion week was held by the Municipal Commission of letters and the association of fashion designers recently, focusing on how to run the 2015 China (Qingdao) International. fashion week Activities, Mao Lihui, a famous Chinese Fashion Critic, made a lively keynote speech. The members of the relevant industrial parks and Designers Association exchanged excellent views and attracted wide attention and praise from inside and outside the industry.

Guiding the trend of thought:

Promoting Qingdao International Fashion Week

Fashion week is fashion week for fashion designers. Garment industry Fashion week; highly fashionable and cohesive fashion week has vitality. At the seminar, Mao Lihui combined with the current situation of fashion and fashion market in Qingdao, and elaborated on the experience and experience of fashion week around the world from the aspects of fashion power, fashion week's main body, how to show the charm of clothing, the use of models, the design of dancing and beauty, the dynamic and static display and the buyer's transaction.

Mao Lihui also gave Qingdao Local fashion designers suggest that "we must change our minds. We are not only fashion week participants, but also fashion week owners. We must cherish the platform built by the government and participate in and organize fashion week as host. We will win audiences, customers and markets with high quality creative works, rich cultural connotations, unique Showcase Display and effective marketing methods, so as to enhance the level and level of fashion week and promote the new leap and development of Qingdao fashion week.

Last year, the fashion events in the island city took place in the highlights of the annual international fashion week. The Qilu cultural industrial park built a CHINA commune based on the cultural, creative, healthy and tourism experience complex. When the ink and mist blur the eastern image and many original elves are dancing in this way, Qingdao's first fashion designer, the brand creative experience Valley, has become a fashion culture base.

View the status quo:

Stylish and creative projects are full of feelers.

At the same time, thanks to the gradually launched fashion projects, the "eighth color China awards ceremony" held last year at the textile show "Hua Xiu 168" show is still fresh. Through the combination of color and the sense of history of a century factory, it presents a wonderful visual enjoyment.

As an event organizer, Zhongyi color Industry Co., Ltd. has also made suggestions for the theme of "the eighth Asian color forum", "China color academic annual conference". Peng Yang, general manager of Strategic Development Department of China color Industry Co., Ltd., said that China will build a color industry platform that integrates national resources, professional resources, market resources, capital resources, industrial resources, and international resources, including color training, color research, color distribution and color application, based on the textile Valley and China color center project. In the process of growing into a fully market-oriented brand operation, it promotes the commercial application of fashion color in Qingdao's industry, culture, fashion and other fields.

On the same day, designers at the seminar talked freely about their own experience from their own creative design, brand operation, marketing and publishing, and put forward the forward-looking suggestions in terms of brand display, show setup, integrated marketing and so on. They consistently agreed that "as fashion week's main body, fashion designers must strengthen their study and take good work to participate in the fashion publishing activities." And reporters learned from the latest meeting that this year's fashion week will show more rich and diverse elements of internationalization, highlights highlight. "It is more professional like site layout, and the static exhibition area of publishing works is set up to facilitate the transaction of buyers. And set up Chr (34) ambassador's show Chr (34) plate to show the fusion of Chinese and Western cultures. When the time is ripe, there will be a long-term static exhibition of designer's work and brand clothing to realize the dream of "never ending Fashion Week".

In response to the problems raised by designers in the exchange, the relevant person in charge of the Municipal Commission said that the fifteenth Fashion Week activities will be run in a market-oriented mode, specialized operation and meticulous measures, so as to promote the innovation and development of Qingdao's design and clothing industry.

On improving:

Trade associations promote the integration of industrial chain resources

In recent years, in the development process of the clothing brand of the island city, the trade association is becoming a powerful help for its development. Reporters learned from the Qingdao Fashion Designers Association that the number of members of this association has increased from 220 to 280 in the past year, of which the number of business members has increased from 40 to 70. Some of the local brands in Qingdao are becoming famous fashion brands in China, such as Qingdao Yihua red dress Co., Ltd., with the characteristics of women's clothing, which has become the leading brand of women's clothing. Qingdao's Ma Ma Xiu Dan Clothing Co., Ltd. is making the fashion of cheongsam custom-made, so that the fashion version of Chinese dress will show its dignity and individuality, and show the charm of ocean culture in cheongsam.

In the face of the current export situation, strengthening the creative research and development of independent brands has promoted the transformation and upgrading of many garment enterprises. Many local garment enterprises such as "BMW special" and "ciennuo" have also displayed their unique brand transformation path, such as the "BMW special" R & D tortoise children's clothing to the market of animation derivatives. And through the strength of the association platform, it is also an obvious feature of the overall growth of Qingdao's clothing industry.

According to Zhang Chongwei, Secretary General of Qingdao Fashion Designers Association, apart from local brand clothing companies, professors of Qingda Textile Institute, independent design studio of island city, brand designers and fashion designers, and the favorable driving of all major fashion projects this year, the association will effectively integrate the upstream and downstream resources of the apparel industry chain, explore the power of fashion innovation, and promote the development of fashion culture industry with fashion as the main body.

Looking forward to innovation:

Oriental Fashion Center leads the "lifestyle" trend

When the impact of the collision between the fashion design industry and the creative culture is more dazzling, Oriental Fashion Center is based on the mainland to create an international fashion environment, and explore the new mode of the development of the local garment industry with the combination of technology Internet and fashion show experience. Dai Bing, general manager of Oriental Fashion Center fashion industry operation Department, said that as designers, we should have the educational obligation of popularizing fashion aesthetics and lead the transformation of people's lifestyle. Before making a show or planning a product, a designer will have a section called "lifestyle", so designers should be able to lead the public's lifestyle. According to its disclosure, the Oriental Fashion Center will build a platform for interactive online D2C, not only for independent designers, but also to encourage young designers and invites international designers. "In the D2C platform, we create a personalized, original, quality sense design. We hope to create a multi-dimensional and consistent platform for designers.

Similarly, for the future Qingdao fashion industry is full of expectations, the investment of 8 billion yuan, the total planning of 2000 acres of Qingdao international garment industry city, the first 285 acres demonstration area has opened a Grand Park, attracted the first batch of more than 140 small and medium-sized clothing and related enterprises to enter. Zhang Yanzhi, deputy general manager of the comprehensive management department of Qingdao Zhong Yi group Park Management Office, introduces the clothing city as the largest garment industry base in Jiangbei, aiming to gather thousands of garment enterprises and integrate the resources of fashion industry at home and abroad to become a fashion brand gathering place and a fashion industry gathering area.