Men's Clothing Enterprises Listed On The Road Of Electricity Supplier

There are thousands of physical stores in Fujian, which are listed as the main men's wear.

But on the electronic business platform, the tail cargo and counterfeit goods are rampant, the price and price are also different, and the damage to the brand is serious. Company bosses see this situation, know that the business network is the trend of the times, a big hand, let the market department on Tmall mall opened its flagship store. The other side also worked with Tmall to shut down shops that had not been authorized by law. What was unexpected was that a batch was turned off, and after a while, the other group got up again.

The boss thought, since hard work can not be blocked, let's put in the "illegal" online shop into its own system. After a period of negotiations, we successfully reached a partnership with the larger scale shopkeepers. The company gives the official authorized legal identity. The online store is subordinate to the overall requirements of the company under the online condition in terms of image, promotion, goods structure and service standard, and also needs to maintain the unified price on line and offline. These stores have become brand peripheral units, and guns have been unanimously external, and they have jointly cracked down on fake products, and sales have also soared.

But after a while, a new problem emerged, that is, the internal friction of the network distributors. So the two time the company invited these distributors to attend a meeting at headquarters and coordinate with each other. According to the characteristics of online shopping gathering, they divided the category emphasis, and each made the key categories. Cargo selection Take the goods and get the support at the end of the year.

After a series of twists and turns, this traditional clothing enterprise finally made the business of the electricity supplier sound and colorful. In the last two years, the double eleven sales volume has already ranked the first few of the same products. In the process, the company passes Electricity supplier channel Marketing has greatly reduced inventory and improved profits.

Balancing the online and offline channels is just a tradition. Clothing industry An important step in transition, but if you think that's enough, it's a big mistake, because on the Internet, you will find that there are more or less competitive, or more style, or faster product design, or more personalized design competitors.

First, we need to meet the needs of the Internet and do the right thing.

For example, add more value to the existing product design, whether it is function, experience, or the specificity of the personality of the crowd.

Second, to the Internet to be efficient and do things right.

For example, the process of printing, cutting, sewing, and finishing of clothing is divided into modules, which are completed by different factories, and a flexible supply chain is built with advanced information system to achieve the efficiency of terrorist organization.

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Recently, Philipp Plein China flagship store officially entered Tianjin, which is also the sixth brand store opened in mainland China. The new store is located in Tianjin friendship commercial building. It is the most successful and most popular shopping mall in Tianjin. There are many well-known international luxury brands. The PHILIPP PLEIN boutique is adjacent to the main entrance of the commercial building. The shop adopts the black marble with the brand logo, and the exterior wall of the shopping mall adopts the geometric polishing stainless steel structure. The interior of the store is low-key and luxurious, with emphasis on hexagonal Logo Icon, from floor mosaics and embedded luminaries to customized seats, from flash display cabinets to standard length six corner glass cabinets, all with SWAROVSKI CRYSTALLIZED Encore Crystal Logo skull designs. High quality marble and polished stainless steel are the leading elements of the store, and the store also features a skeleton decorated Murano glass chandelier.

The new store covers an area of 200 square meters, with clothing areas, men's shoes and accessories, and PHILIPP PLEIN children's wear area. The store's outstanding location and gorgeous interior decoration perfectly convey the luxury connotation of the brand, specifically for the unique Chinese consumers.

Designer Philipp Plein said, "I am very excited about the opening of the new store. Tianjin is one of the first tier cities in China. It is also one of the most famous and prestigious stores in China. On the other hand, it shows that Chinese consumers are more and more eyesight and aesthetic, and are constantly pursuing new things. Tianjin boutique is our sixth store in mainland China and twelfth in Asia. It has milestone significance for the company, because it reflects the company's ambition to expand in retailing. The company will continue to open new stores in the next few months, and at the same time emphasize the significance of the Hongkong office, and build it into a regional headquarters to ensure that the brand is in the most important market in the world.