Summer Comes To Teach You How To Deal With The Challenges Of Off-Season Clothing.

There is no off-season market, only the idea of off-season.

If shopkeepers want to improve their performance in the off-season, first of all, we must change the business philosophy of the clothing store and establish a sense of sales without off-season.

You can not see the whole industry is very cold, and they are frustrated.

In fact, the determinants of whether or not to make money is the owner himself.

Only by establishing an off season idea can we cheer ourselves up in spirit and do business.

2. maintain regular customers and actively develop new customers.

When the off-season of clothing sales is coming, we must pay attention to communication with customers, do pre sale settlement and follow-up sales service for old customers, and do a good job in follow-up sales and service.

The loyalty of the old customers in the off-season can bring enough profits to the clothing business.

At the same time, we should actively develop our new customers and continuously expand our sales channels.

3. motivate salespeople

The arrival of the off-season and the sharp decline in sales often make many salespeople lack enthusiasm for work, resulting in lazy psychology and lack of spirit to guide more customers.

In such an environment, the incentive measures for salesmen in the off-season can be increased, such as increasing rewards, encouraging salesmen to take the initiative and sell more.

The frequency of the summer dress renewal is very fast. For women dress shopkeeper, it is necessary to purchase a small amount of money to keep the style of the shop updated.

At the same time, a small quantity of goods will facilitate timely clearance and ensure the operation of funds.

From the perspective of taking advantage of the situation, it can strengthen the position of the clothing store brand in the local consumers' mind, and make a good influence on the clothing store with limited marketing budget, with limited advertising and proper launch of new products.

If you do not enter the new season in the off-season, it will greatly weaken the image in the consumer. Then, when the peak season comes, your old customers will also be lost.

The off-season discounts often exceed the peak season. When the discount and promotion are common, the consumers will be tired of aesthetic fatigue.

Therefore, shopkeepers in the off-season marketing means need more diversification, marketing activities for customers, to increase the attractiveness of shops.

6. charging in time

Since it's hard to get more free time, why not make good use of this time to recharge yourself, and reserve knowledge for the coming of the peak season?

Many clothes shop owners are busy with their business and seldom read quietly. This time is a good opportunity to recharge.

At the same time, in order to keep abreast of the trend of fashion or business skills, shopkeepers can go to the websites and forums of the major garment industries, and make more exchanges with those successful businesses to make up for their shortcomings.

Perhaps you will find unique sales skills in communication.