Scotch&Soda Beijing's First Men's Boutique Opened

Following the opening of the flagship store in Beijing last November, Scotch & Soda opened the first men's clothing store this year. The store is located in the CBD shopping district of Beijing, a shopping mall with famous products - SKP.

　　 Scotch & Soda SKP men's clothing store has created a shopping place for consumers to truly display their brand concept. Our store has followed the international style, and the shop has Amsterdam style decoration and details. Netherlands Characteristics.

51.4 square meters inside the shop Space decoration The wooden herringbone mosaic floor, Handmade Tiles, antique furniture and beautiful custom display cabinets with exquisite gold pillars are all available. The store sells Scotch & Soda men's wear series and Amsterdams Blauw jeans series.

This spring and summer series of men's wear combined with bold overprint patterns shows different styles of contrast. The pattern suits are matched with beach shorts, while the hibiscus pattern is full of interesting wave points. With straw hat and canvas shoes, the whole design will be completed at one go.

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The word "transformation" has been said to be rotten, but these two words are really related to the death of Chinese clothing enterprises. Especially for large enterprises with over 1 billion annual sales, it is difficult to transform by traditional channels and teams. Can it be changed? It's very difficult. NOKIA's corporate culture, management standards and patent innovation are among the top in the world. Why do they disappear? The answer is that NOKIA and its achievements have disappeared together.

There are two kinds of transformation of Chinese garment enterprises. The first is forced transformation. When the problem is concentrated, it can not be solved, forcing enterprises to transform. This transformation costs a lot and is very painful, but no operation will die. The second kind of transformation is foresight transformation. It is the enterprise's strategic insight ability is very strong. This kind of entrepreneur is very scarce. For example, IBM sold PC business to Lenovo in those days. When the PC machine was not worth the money, it sold the high price ahead of time, and completed the transformation ahead of schedule. It was very successful. But this kind of entrepreneur is rare in the world. It is human nature to love old complex, but business can not be old.

Nowadays, the low and fast speed of China's Internet has developed to maturity, and is also facing the age of returning to brand and quality. Local garment enterprises need to seize this opportunity to grasp the essence of customer demand - "cost performance" and "service", change the management idea of "wholesale wholesale of all categories" under the original line, change the mode of offline supply chain and online rapid response, adapt and actively transform, find out ways to adapt to their brand, and find opportunities for development.

Dealers must be the past. The Internet is out of circulation, the traditional industry can use the Internet thinking, to integrate upstream suppliers, so that products directly from the warehouse to customers' hands, no wholesale price, so that each dealer becomes a shareholder, "sell out" into a profit sharing formula under the line, sharing big data. In this way, the crowd raising and subcontracting become a fact, making tradition untraditional and breaking the deadlock in the channel to stand in the market.

Forget your position. Your slogan is "wishful thinking", and how to use social networking experience to speak is the last word. In fact, it is not necessary to sell clothes on the Internet, but to sell them in the way of Internet thinking. What is the way of thinking of the Internet, that is, the way of thinking that is integrated with the target population, that is, C2B, and finally form the fans economy, and establish the fan empire of the enterprises themselves.