Shops Do Not Let "Too Expensive" Affect Turnover Rate.

In fact, any commodity, no matter what kind of price, is expensive. Even if you really sell it at a cost price today or even sell it for other things, there will always be someone who says "expensive". This "too expensive price" is often a customer's "pet phrase".

When confronted with such objections, avoid answering words such as "you do not know goods" or "a penny, a piece of goods".

To solve this problem

Usually, the following principles should be followed:

According to the feedback information obtained from customers' contact negotiations, we can make a correct judgement on the price objections that customers may raise, and then take the initiative to solve the objections raised by a series of customers.

An important principle to be followed in store sales is to avoid premature asking or bargaining.

No matter how fair and reasonable the price of goods is, as long as customers want to buy, they must pay a certain economic cost for the exchange.

It is for this reason that we must at least wait until the customer has certain approval of the value of the goods before we can discuss the price with him.

Customers' strong desire to buy often comes from the full understanding of the value of goods rather than the price of goods.

If customers have more desire to buy, the less they will consider the price.

Therefore, when negotiating with customers, we must first talk about the value of goods, then talk about prices.

Otherwise, it will be easy to get into the misunderstanding of bargaining with customers.

Some customers think

High prices compare with other products that are more expensive, so the prices of goods you sell to customers are relatively low.

By analogy, stores can also use other brands of high priced products compared with their low price products.

Therefore, we should regularly collect price information from stores or competitors, so as to compare them when necessary, so as to convince customers through facts.

When there are price differences between competing products, (for example, some of our stores are higher than others), guide buyers should guide customers to view the price difference correctly from the advantages of goods, such as quality, function, reputation and service, and emphasize the differences and advantages of goods value and goods.

This difference and advantage can be objective and tangible, intuitive, or man-made, invisible and unintuitive.

Customers must be specified.

The proceeds from the goods are far greater than the cost of the goods they pay. Under such circumstances, customers will no longer be calculating.

Some high quality and customized goods are more expensive and difficult for customers to accept. The guide can demonstrate their advantages with some inferior competitive goods, so as to emphasize the advantages of the goods sold and teach the customers to distinguish the authenticity of the goods. After a demonstration comparison, the objection from customers will disappear immediately.