Characteristics Of Purchasing Motivation Of Young Consumers

Young consumers are consumer leaders of popular commodities.

They play a leading role in promoting commodity upgrading, which is determined by their adolescent psychological characteristics.

Typical expressions are rich in heart, keen in perception, imaginative and innovative. They dare to break through old traditional concepts and worldly prejudices and accept new things easily.

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In the purchase behavior, they tend to seek new and seek beauty, like to buy the products with the characteristics of the times to decorate themselves, show the modern life style, in order to win the approval and envy of others.

Therefore,

New products and a popular commodity will arouse their interest and desire to purchase, and the motivation to purchase will also come into being.

In actual investigation, we found that among the consumers who did not have a clear goal in advance, but realized the purchase behavior, the young people were the majority.

The reason is that they are often attracted by new products and popular goods, so that they can achieve their planned purchases.

What we are talking about

It is mainly young consumers with independent purchasing power.

They have a certain source of economy and purchase experience, together with no heavier financial burden, so the scope of purchasing commodities is very extensive.

All kinds of goods, whether they are high-grade, low-grade, general or special, are the objects they purchase.

Therefore, any commodity that can satisfy their consumption can arouse their interest and demand, and stimulate their buying motivation.

Young people are characterized by energetic, energetic and energetic. On the one hand, their psychological characteristics are quick and responsive, and on the other hand, they are emotionally impetuous and impetuous.

Therefore, the motivation of purchase is characterized by impulsiveness.

First of all, we should pay attention to the beauty and novelty of the products, and then pay attention to the quality and price, and not analyze the advantages and disadvantages of the commodities calmly.

Many people rely on the likes and dislikes of commodities and intuition to judge the good or bad quality of commodities, forming a tendency toward good or bad.

Therefore, the randomness and volatility of motivation are manifested in the fact that they sometimes like a commodity and sometimes pursue another commodity.

Young people are not only the backbone of social activities, but also members of families and certain groups.

Therefore, these groups' behavior standards and rules will have an important impact on their behavior, and provide them with a certain pattern of consumption, so that buying behavior tends to be consistent.

In particular, the social popularity of commodities directly determines their buying behavior.

When fashionable clothing is worn, young people are leading the trend and become the leaders of suit consumption. With the reform and opening up, jeans have become the characteristics of young people entering the modern society. Many people are proud to buy genuine brand jeans.

More often than not, movie stars, sports stars' hairstyles, clothing and even shoes and hats will become the object of their imitation consumption, forming a whirlwind buying boom.

In short, it is necessary for gold medal salesmen to identify the customers' purchasing psychology and conduct targeted marketing activities.

It can help you achieve your sales goals and win customers' appreciation.