Five Pillars For Successfully Upgrading The Image Of A Clothing Store

First, provide solutions. For example, as a clothing store owner, it is not enough to ensure that the quality of the clothing sold is not good enough. You need to hire salesmen who know how to help customers find fit and decent clothes, hire professional tailors to wait at any time, provide delivery services to customers, and be willing to accept special orders.

Second, truly respect customers. Majority Couture They all shouted respectfully to respect their customers' slogans, but there were few clothing stores that they really did. You know, rude sales not only means staff sluggish, rude and unmotivated. Messy goods, unreasonable placement, no sign, price confusion, etc. are all disrespectful to customers. A good clothing store will transform the basic concept of respect into a series of specific operations around people, policies and environment.

Third, and customer Build emotional connections. Most clothing stores ignore the opportunity to engage in emotional communication with customers and focus too much on the price. However, a low price commitment may cater for the rational demands of customers, but it can not stimulate their emotional needs. Many clothing stores have made mistakes in ignoring customers' feelings. They only pay attention to attracting customers by price, and simply adjust the cost of the province, without mentioning the pleasant feeling brought by the new clothing store environment. On the contrary, excellent clothing stores try to establish a sense of proximity, love and trust with customers. For example, Journeys chain store tries to create a cultural atmosphere that is consistent with the characteristics of teenagers.

Fourth, make a fair and reasonable price, not the lowest price. Many clothing stores stimulate consumers' consumption through false price cuts, which only result in the loss of customers' trust. Excellent clothing stores know that value is equal to the all-round experience of customers. They implement the principle of fair pricing and carry out sales promotion without increasing the price when demand suddenly increases, and provide protection for the products sold.

Fifth, to facilitate customers. Modern people are eager to make money, so clothing stores must enable customers to find the goods they want quickly, settle accounts and leave quickly. Discount chain store ShopKo is well versed in the way, through the neat and orderly shop display, flexible checkout channel settings and other means, to bring real convenience to customers.

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(1) strong initiative and flexibility.

Most female consumers often visit shops and buy goods. According to foreign statistics, household consumption goods accounted for 55% of the total purchases by women, 11% of which were purchased by both men and women. There are many reasons for women buying activities. Some are driven by objective needs, such as housekeeping; others are buying various kinds of fashionable goods to meet their needs and changing fashions. Some women take pleasure in shopping and shopping as a joy or pastime, so buying motivation has strong initiative and flexibility. They often take the initiative to think that they need to buy something at home, someone needs to buy a set of clothes, etc. The flexibility of motivation is often reflected in the purchase of specific commodities, such as the original intention to buy some kind of goods, but shops are not available, when men often give up buying behavior, while women will find other suitable alternatives to achieve purchase behavior.

(2) with strong emotional appeal.

One of the psychological characteristics of women is that their feelings are rich and exquisite, their mood changes intensely, and they are full of fantasy and association. Therefore, their buying motives are strongly emotional. If you see that some children's clothes are new and beautiful, they will immediately think of what their children will wear on this dress, thus arousing positive psychological activities, producing feelings of likes and preferences, and promoting buying motivation. In buying activities, women's emotional changes show the most. Some are reluctant to put up with goods, some are in love at first sight, and others regret not buying some kind of favorite merchandise, which is in sharp contrast with the purchasing behavior of male consumers.

3) purchase motivation is easily influenced by external factors and fluctuates greatly.

Women's motives for buying are not as stable as men's. This is because women's psychological activities are easily influenced by various external factors, such as advertising, advertising, the situation at the scene of the purchase, the service of the salesperson, the opinions of other consumers, etc. Psychological research shows that women are more receptive to outside propaganda and group pressure than men, and change attitudes and behaviors. For example, in order to attract customers, many stores have marked "reduced prices", "processed goods" and "exports to domestic sales" in bold words, which are often attractive to women. This is because price reduction caters to people's psychology of seeking profits. At the same time, the customers who are shopping around show a psychological hint to them, that is, this commodity is popular, and it is really cheap and fine. In addition, for some female consumers, especially housewives, the rationality of buying motives is also a notable feature, and they pursue the commodity economy to be substantial, durable and durable.