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    The Demand Of The Clothing Industry Rebounded Steadily

    2010/6/11 11:52:00 65

    Clothing

    Since this year, the textile and clothing industry has shown a good trend of stabilization and recovery. Overseas market shows signs of recovery and replenishes inventory demand Significant growth; Domestic demand has picked up steadily, and the level of industry operation and efficiency has continued to improve. In the first quarter, the average unit price of clothing products sold by one hundred key large-scale retail enterprises in China increased by 12.4% year on year, and the trend of clothing consumption upgrading was further obvious. In March, the contribution rate of clothing retail volume growth to retail sales growth reached 89.5%, significantly higher than the contribution rate of unit price.


    According to the latest statistics from the China Chamber of Commerce for Import and Export of Textiles Textiles and clothing The trade started well, and the import and export achieved double growth. Due to the fact that the global financial crisis had the most serious impact on textile and clothing exports in the same period last year, the base of textile and clothing exports was small, and the main markets experienced a temporary recovery after inventory digestion, therefore, both imports and exports in the first quarter of this year achieved double-digit growth year on year. However, industry insiders also remind that at present, China's clothing exports are still volatile every month, and the rebound in exports is due to the low export base in the same period last year, and to the fact that Europe and the United States have digested inventories due to Christmas, New Year and other festivals. With the improvement of employment brought about by the global economic recovery and the recovery of consumer confidence in Europe and the United States, it can be expected that the demand for medium and high-end clothing will gradually recover. The superposition of these factors will be conducive to the stability and recovery of textile and clothing export prices. It is estimated that textile and clothing exports will recover by 5%~10% in 2010.


    It is understood that China Clothing industry It is an earlier industry integrated into the global clothing industry chain, with perfect clothing supporting capacity and superior clothing processing level. However, compared with the leading processing capacity, the brand building of the clothing industry started late. Fortunately, in recent years, a number of Chinese clothing brands have become well-known brands. At present, China's garment industry has emerged a number of brands with certain market influence and appeal. Compared with these outstanding well-known brands, there are many clothing brands in China that are in the growth stage and have considerable development potential.


    In terms of listed companies, the companies whose revenue performance exceeded expectations or grew rapidly in the first quarter include: Fuanna, Luolai Home Textile, Pathfinder, Meibang Clothing, Saturday, Laofengxiang and Septwolves. Companies with an increase of about 30% or more include: Fuanna, Luolai Home Textile, Toread, Meibang Clothing, Saturday, Laofengxiang. Companies with growth rates of more than 10% to about 20% include: Seven Wolves, and the bird of good news. Companies with relatively stable growth rate include Weixing, Dayang Chuangshi and Lutai. Among them, for companies with performance exceeding expectations or rapid growth, orders this year will generally meet expectations or be tracked by companies with growth potential.


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    In the first quarter, China's clothing imports grew rapidly. Except for a decline in February, imports in January and March both grew at a high speed. At the same time, the warming of European and American economies led to a sharp rebound in China's clothing exports during the same period, during which the textile exports increased by 26.45% and the clothing exports increased by 8.9%.


    According to the data of the 107th Canton Fair, as of May 3, the textile and clothing stores had a total turnover of 2.408 billion US dollars, up 11.7% from the last autumn Canton Fair and 20.46% from the 105th Canton Fair. Among them, the turnover of clothing and clothing accessories reached US $1.32 billion, accounting for 54.9% of the total turnover, an increase of 4.6% over the 106th Autumn Fair and 25.17% over the 105th Autumn Fair; The turnover of textile yarn, fabric and raw materials has increased.

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