Sports Marketing Of Quanzhou Garment Enterprises Is Becoming More Rational.

A few days ago from CCTV Xiamen The World Cup Program advertising resource briefing shows that Jordan, such as del Hui, Anta, XTEP and Quanzhou, has signed the relevant advertising resources of the world cup, and the world cup will have a brand appearance.

"Watching the World Cup" brand Influence, spring enterprise World Cup marketing war started at the end of last year, such as the end of last year, del - Hui has invested about 20000000 yuan in the cctv world cup to play the right to play. Anta, XTEP and Jordan signed the world cup related advertisements with CCTV late last year. Insiders say.

Hu Chucheng, a vice president of the company, also said that the target of the company is lockout. Business crowd And business people love football very much. During the world cup, he will consider putting in a certain amount of advertising and feeling the world cup with the target audience. Su Zaiquan, manager of Xiamen China brand, said that after all, the world cup is a major international event. Xiamen China will enhance its brand promotion efforts by leveraging the platform of the world cup. Xoceco has a branch in South Africa, where there are production bases and sales channels, so it is sure to advertise locally.

It is found that Quanzhou enterprises with many years of sports marketing experience have begun to hold rational attitude towards the marketing means of investing heavily in international competitions. The relevant points of the nine Muwang Wang said that the focus of the world cup is three-dimensional. They will formulate a suitable promotion plan according to the long-term strategy of the company's brand. They may avoid positive confrontation and make articles from the regional and terminal. Some enterprises say they will not adopt a single advertising bombing, but adopt a comprehensive marketing strategy. For example, around the world cup, a series of activities such as public relations and sales promotion should be carried out to deepen the connotation of enterprises.