Supply Chain Innovation Breeds "Invisible Champion"

Recent domestic and overseas

The good performance and share price performance of the brand clothing enterprises owes to the huge consumption power and the increasing consumption level accumulated by the domestic enterprises. This is also attributed to the continuous efforts made by the managers of these brand garment enterprises for years or even decades, such as the continuous maturity of business models, the continuous refinement and precision of customer orientation, the constant proximity of product design to the needs of consumers, the continuous improvement of the efficiency of advertising planning, and the continuous improvement of internal management.

Apart from these macro factors and the efforts of the enterprises themselves, the improvement of the brand clothing supply chain also provides strong support for the success of these enterprises, and it can be said that the height of the future development of these "foreign powers" largely determines the brand of our country.

Temporary departure from vision

In recent years, Weixing share, which has good performance in capital market and stock price, has broken away from the development mode of single product (simple production), simple processing and large scale wholesale. Instead, it started from the actual demand of garment enterprises, and put forward the development concept of "one-stop (whole process) garment accessories supply", which not only meets the needs of garment enterprises for centralized procurement of buttons, zippers and other accessories, but also shortens the distance from customers, develops products for different customers, and improves the added value of products.

It is precisely because of this, brand clothing enterprises can improve efficiency and increase the connotation of design.

As well as Weixing shares, Zhonghe shares are also working hard to change the original wholesale development mode, actively interact with brand clothing enterprises, and provide personalized, small batch, high design content fabrics for customers.

This provides a strong support for brand clothing enterprises to get rid of the homogeneity of products caused by stereotyped design.

After twenty years of wind and rain, Lu Tai textile has developed from the obscure cotton spinning factory to an enterprise group with vertical production capabilities such as cotton planting, spinning, dyeing, weaving, finishing and garment making.

This mode of development is of great significance to the realization of Chinese textile's high quality, internationalization and branding. Only by relying on such upstream enterprises can China's brand clothing industry obtain stable quality and create customer recognized clothing brands.

Shenzhou International listed in Hongkong is a vertically integrated knitting manufacturer in China. It integrates four complete processes: weaving, dyeing, printing, embroidery, cutting and sewing.

In recent years, knitted garment export enterprises ranked first in China's export scale, ranking first among China's knitted apparel manufacturers exported to Japan.

Shenzhou International has developed famous sports brand customers such as NIKE, ADIDAS and PUMA.

The product market is located in Japan, other parts of the Asia Pacific region and the European and American markets.

These companies have not only provided a complete complement to the development of brand clothing, but also made good profits for shareholders. Taking Shenzhou International, the share price has risen 6 times since March 2009, which is no less inferior to brand clothing enterprises.

In fact, from the international perspective, the development of external forces such as industrial chains is of great significance to the growth of brand clothing enterprises.

For the well-known clothing enterprises in Hongkong, such as NIKE, ADIDAS, PUMA, POLO and other famous international fashion brands, the traditional manufacturing industry is closely integrated with high-tech, design and logistics services. The traditional garment manufacturing industry has pformed from the traditional garment manufacturing industry into a new garment manufacturing and omnidirectional service provider, which effectively supports the realization of the global development strategy of these brand clothing enterprises. "ADIDAS"

Perhaps in the future textile and garment industry and capital market, we need to take another look at these traditional manufacturing industries that have been "lost" for many years.

In fact, like brand clothing enterprises, many enterprises are looking for new development models day after day, looking for value-added businesses.

Although compared with international famous enterprises such as Li Feng and Lian Tai, these enterprises still have a long way to go, but there will surely be progress made by enterprises and Chinese brand clothing enterprises to create a new and high value-added business mode.

We can maintain this confidence: in the future, in the supply chain system of Chinese brand clothing, there will be a large number of "invisible champions" in twenty-first Century, such as the European management guru Hermann Simon.