Who Installed Applications For Fashion In Cannes Film Festival?

Some interesting things happened after the opening of the Cannes Film Festival. This is not going to be a woman wearing a leopard print on the red carpet. It will not be a convoluted and artistic Lars von Trier. Not even the chairman of the jury, Tim Bo, is considering combing his hairstyle.

But this expensive Cannes Film Festival and the names of many superstars will be exciting.

No, I'm not talking about Russo Chloe in Robinhood, nor Michael Douglas and Sian Labov in the sequel to Oliver Stone's Wall Street.

Well, I know that such a judgment is relative, and many people find that Russo Chloe is more exciting than software company (even though it is one of the largest software companies in the world. Even though the company is run by the world's richest man), nothing can make me feel more angry than the emergence of a company that has never appeared in the world and so far.

In particular, the company not only set foot in the movie industry, but also involved in the fashion industry.

In particular, when the company co sponsored (collaborating with Mercedes Benz AMG and Mikros images), all temporary buildings (lounges) of Croce Te (Croisette) were used to show LV, Christian Dio and Salvatore Ferragamo videos. These temporary buildings were also used to release products that many people did not seem to understand (calling the two brand news offices to confuse reporters). One of the products was a stupid name: Style Star.

No one can refuse to ask this question: what do they really want to do?

For me, the name sounds like the next issue of teenage magazine.

But this is not! This is not the name of the magazine.

This is a program, a platform, a network channel, an innovative form of e-commerce. It is a "new tool for customers to create immersive and interactive experience in the real and virtual world".

"This is a meaningless job."

A woman who was asked to explain the meaning of the so-called new tool.

Another interviewee said, "OK...

I'm not entirely sure. I think it can really improve sales. "

This statement is very meaningful to me during the Cannes Film Festival.

After all, the Cannes Film Festival is an institutional opportunity for creative marketing of all kinds of movies, movie stars and luxury brands in many ways. Shharon Stone effectively restored her public image after the appearance of the red carpet at the Cannes Film Festival in 2002, and Chopard gained huge profits through sponsorship.

But people who invented the fashion star may not agree with it because it is the root cause of chaos.

This is also a kind of marketing which is established by "emotional link" through film, and this marketing can also sell and establish customer relationship.

The question is who is exactly the object to be connected, which is also the source of confusion.

Microsoft is providing channels through the MSN network and software; Accenture consulting is dealing with integration and customization; Marina Gazzoni, President of Italy Moda e Tecnologia consulting company, believes that the overall marketing is between brands and customers.

This is the way I know so far.

"Fashion star" will start running on computers, mobile phones and advanced TV programs all over the world this Christmas. In theory, you will be able to visit the stylestar.msn network to watch the production of increasingly sophisticated fashion brand videos, such as Dior's black lady series.

Although you can see these short films on the brand website, you can watch all Prada and Ferragamo movies on the same website.

Also, if you like the costumes that appear in the movie, you can click and view more relevant information, then you can also try the virtual try on, and find the right size in the nearest shop. You can also send a picture of the simulated fitting to your friend and let her make an idea for you.

This is like the super interactive media version of InStyle magazine.

How interesting it is!

Besides, fashion stars will also know your query records, and will also record a large amount of information whether you want them or not. All of these information will be exchanged among the participating brand partners. Then perhaps you will be unhappy about it. After all, besides convenience, the benefits of online shopping and physical store shopping to most people are anonymity.

But this is exactly what consumers need to choose.

In fact, Gazzoni realized that the purpose of building this platform is to suggest to consumers how consumers will react to their products and conduct implicit market tests.

This is not being touted at the Cannes Film Festival.

The Cannes Film Festival touted the movie. In addition, the high-end brand of the film was held on a "red carpet CEO talk show" to discuss the benefits of using film for fashion marketing. All activities effectively disguised the new generation of web interface with black tie suit.

You can see why Microsoft has endured users' comparisons to Microsoft and Apple Corp with high-end designs of streamlined bodies (Apple Computer President Steve Jabos is wearing very close fitting black Polo shirts and jeans), and Microsoft may be attracted by this new method.

You will also understand why the brand that is sold in a two pronged way will be particularly interested in the culture of commodities, rather than personal brand information.

Sorry, I can't help saying that.