June 11Th Zhou Dongmei: What Summer Wear Is Worth Selling In The Context Of Short Spring And Hot Summer?

When the clothing industry that depends on the weather is faced with short spring and hot summer, summer wear is inevitable.

Reporters visited several famous department stores in Beijing, and found several key words for selling hot summer clothes.

Simple style

This summer clothing, whether it is clothes, skirts and trousers, gives people a sense of simplicity and generosity.

Summer is undoubtedly the best time to show women's body. Every season, two beautiful thighs are always shaking their eyes, but they can not help but squint to see more.

For women with beautiful legs, skirts are a fashion that is easy to show off but very natural.

Most of the dresses are above the knee this year, and some will be shorter.

And most of the upper and lower part of the dress are made of different kinds of fabrics, some of which are silk fabrics. The lower part is cotton or some light sensitive fabrics. In short, the upper body is made of thin fabrics, and the lower part is made of a thicker fabric, which gives people a noble, elegant and big feeling.

Last year, the popular Korean version of long gown, with tight pants under it, is still popular among young people this year.

Long clothing is also the main character of summer stage, whether casual or formal dress is dominated by long clothes.

If you are still entangled in the style of a small coat, you need to buy some long bottoms, so thin pencil pants or bottom socks will continue to be popular.

There are seven or eight pairs of trousers, tapered nine pants and a pair of legged trousers that are suitable for high stature.

Some of the original brands are more orthodox, and this year they have become a more relaxed and casual style in order to better highlight their individuality.

Lattice shirt, lattice skirt, and pure color cardigan and canvas shoes are still the main hits this year.

Lightweight fabric

This summer wear fabric is light as a feather and thin as a cicada.

Light, elegant, fashionable, but not very pparent.

Cotton, hemp, mulberry silk or cotton and linen fabrics are used more. These fabrics not only have good toughness, but also show their taste.

There are also some silk slippery fabrics, using special materials, using excellent technology, using coating processing or medium pressure light processing, to make silk sparkling fabrics appear.

Its appearance is beautiful and charming, soft and comfortable, smooth and smooth. The fabric has stronger luster and can resist repeated washing, no degumming and no fading.

At JORYA

WEEKEND, MNG, SISLEY and other special counters, many silk fabrics, silk, yarn and other main materials of summer clothing, with fresh and feminine style, like some bubble sleeves of small quality yarn upper, with a little cascade of lotus leaf design, dark blue plus white dots decoration, both ladies and professional women.

The reporters found that some silk skirts or skirts are also the fashion women's favorite.

According to the salesperson of Ou Shi Li counters, this short skirt is better match, with a colorful stockings, and a simple T-shirt is very fashionable.

Many brands also have silk shirts, whether they are round necked pure Princess shirts, pure coloured minimalist collar shirts or medium length coloured shirts.

Quick drying function

In advocating healthy sports life today, some functional clothing is also highly praised by the market.

Many outdoor brands and sports brands have launched functional clothing, and "fast drying" as a selling point for summer clothing sales.

The color is mainly grey, green and black, and the price of each brand is fast. The price of a brand short sleeved women's fast dry T-shirt is 100~600 yuan.

Contemporary mall floor manager told reporters that consumers generally believe that pure cotton sweaty and feel comfortable, but in fact, pure cotton sweaty and sweat perspiration is relatively poor, functional clothing by expanding the area as far as possible to accelerate the evaporation rate of sweat, skin dry and refreshing.

In outdoor environment, the rainproof and windproof properties also increase the applicability of clothing. Even when it rains, fast drying clothes can be quickly removed, so that the wearer will not get sick due to the temperature difference between the skin and the environment.

"Compared with the winter and autumn winter sweaters and jerseys, the fast drying T-shirts, fast drying pants and fast drying caps are relatively inexpensive in summer, and many outdoor sports enthusiasts and indoor sports enthusiasts have a demand for functional clothing. Fast drying pants have been selling very well since the summer.

Some styles do not replenish the goods, and they sell the number and color in a few days.

The salesperson of a sports brand counter at Shuang an mall explained to reporters.

Beautiful colors

This summer dress is more beautiful, such as pine green, bright yellow, pink, sky blue...

These brightly colored and grayscale colors will be popular this summer, not only because they are low-key, but also the most important thing is to make the dull skin brighter and brighter.

As a partner of chiffon fabrics, broken flowers and flowers will continue to heat up this summer.

One of the most popular collocations is the ancient Chiffon half skirt, plus a wide version of the elastic belt, which reduces the waist feeling and improves the hip curve.

The geometric, three-dimensional printing patterns, and the same collocation between patterns create a low-key sense of brilliance. The relative sweetness and complexity of flower patterns also appear more satisfactory, and the dyeing process is more sophisticated.

In the ZARA counters, reporters saw the short sleeved T-shirts of various colors become the favorite of young female consumers, and some bright colored silk scarves have become fashionable products for people to buy.

In GUESS, CK

JEANS and other special counters, some of the color cowboy series has also become the main promotional items of the counter, making the original leisure cowboy unlimited sexy.