• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Business Intelligence Under "Chaotic Market"

    2010/6/25 9:42:00 49

    Clothing Business Intelligence


    For many local clothing brands, the current Chinese clothing retail market may be a "chaotic market". This is in the context of the global financial turmoil, opportunities and challenges coexist. In the financial crisis, the Chinese market still has great vitality and potential; meanwhile, the fast growing influx of international brands is using sophisticated business operation capabilities to seize market share, which has led us to the best of times, but also the worst.


    In fact, whether this era is good or bad, we are already in it. The only thing we need to do is adapt to this era. In this battle with international brands, we imitate, learn, learn from, innovate, and use all possible means to improve our business intelligence.


    Because in this era, whether there is wisdom in creating and grasping opportunities in the commercial world has become a prerequisite for deciding the future direction of the brand.


    Clothing and footwear are popular consumer goods and conform to public consumption habits. clothing Brand has a very wide market.


    In the near future, the general wage increase of the middle and low income groups in China will lead to the improvement of the quality of life of the working class, and stimulate the consumption of brand clothing and footwear, and bring the chance of continuous growth for the public shoe and clothing brands. Local brands, as the main medium and low consumption varieties, are expected to be the main beneficiaries of the promotion of consumption. The brand with high popularity and cost-effective has strong potential for growth.


    Looking at men's wear, sportswear and women's shoes, they all have large market capacity and rapid growth. Sub industry The reasons are as follows:


    The total market of men's clothing is 2000-2500 billion yuan, the pattern of formal dress is stable, casual wear is growing rapidly, the trend of integration is obvious, the market competition is weaker than sportswear, and the number of stores has 1-2 times of room for improvement. At present, the biggest sub category of men's clothing market in China is formal clothing, which accounts for more than 40% of men's clothing consumption. The market structure is relatively stable. Leading brands such as YOUNGOR have ranked first in the market share for more than 10 consecutive years, with a market share of more than 10%. At the same time, with the men's wear of Fujian Province as the representative, the leisure wear of men's formal clothes has increased rapidly. YOUNGOR and other formal brands have also launched sub brands or sub series to add more leisure elements to meet consumer demand. Generally speaking, market share is more dispersed, competition is not as fierce as sportswear and other industries, and brands are still in the fast growing stage of horse race enclosure. And teenagers' leisure brands also have larger market space. But cheap and low-quality brands are not in line with the current trend of mass consumption upgrading.


    Women's shoes have larger market capacity and faster growth. The top three companies in the industry are BELLE, Daphne and Saturday. Sales growth in the past 3~5 years is faster than the industry average.


    The sportswear market is bigger and faster than the top five. brand Nearly half of the market share has been allocated, and competition is fierce. Now well-known sports brands in China are listed, with strong financial strength and super large scale (more than 6000 stores with more than 3 billion annual sales), and will enter the market integration stage in the next few years, leading companies will win. In the future, China's functional sports market will be dominated by four brands: the first tier is Nike and Adidas, Lining in mid-range positioning, and Anta in the low-end market. Lining and Anta have higher cost performance, which can better benefit from this round of consumer spending driven by general wage increases for middle and low income groups. With the relocation of Lining to a more high-end development, Anta's middle and low end market space is even broader.


    Therefore, based on the above reasons, according to the development stages of different industries, it is recommended to invest in: 1, leading enterprises in mature sub sectors, which have strong brand appeal and market leading power; 2, rapid development of high quality enterprises in the industry is expected to achieve explosive growth from small to large. (Research Institute of CICC)

    • Related reading

    China'S Textile Energy Conservation And Emission Reduction Task Is Still Arduous.

    Daily headlines
    |
    2010/6/25 9:40:00
    37

    2010企業考驗判斷力

    Daily headlines
    |
    2010/6/25 9:38:00
    35

    Shishi Clothing Enterprise Layout "Brand Life Hall"

    Daily headlines
    |
    2010/6/25 9:25:00
    39

    Energy Management Of Entrepreneurship

    Daily headlines
    |
    2010/6/25 9:15:00
    30

    The Three New National Standard For Children'S Wear Will Be Implemented In August 1St.

    Daily headlines
    |
    2010/6/24 17:42:00
    40
    Read the next article

    Garment Enterprises Speed Up New Push Up Price And Pass On Cost Pressure

    Under the double pressure of the rising cost of raw materials and labor, garment enterprises have chosen to speed up the introduction of new products and raise prices secretly, so as to shift the pressure brought by rising costs.

    主站蜘蛛池模板: 欧美成人精品a∨在线观看 | 欧洲多毛裸体xxxxx| 在线A级毛片无码免费真人| 伊人色综合久久88加勒| bt天堂新版中文在线地址| 男女污污视频在线观看| 天天躁日日躁狠狠躁中文字幕| 免费在线观看你懂的| a在线免费观看视频| 污污网站免费入口链接| 国产精品玩偶在线观看| 亚洲人成网站在线观看青青| 偷窥欧美wc经典tv| 最近中文字幕在线中文视频 | 国产三级精品三级在专区| 久久久久亚洲Av片无码v| 美女把腿扒开让男人桶爽了| 性xxxxx大片免费视频| 免费a级毛片在线观看| 99aiav国产精品视频| 欧美亚洲综合视频| 国产成人av在线影院| 久久99精品国产免费观看| 美国式禁忌免费看| 天天做天天摸天天爽天天爱 | 男女性色大片免费网站| 国色天香精品一卡2卡3卡| 亚洲人成精品久久久久| 风间由美性色一区二区三区| 护士人妻hd中文字幕| 免费一级毛片完整版在线看| 91麻豆国产在线观看| 最近中文国语字幕在线播放| 国产乱人视频在线观看播放器| 中国一级特黄毛片| 热re99久久精品国99热| 国产精品一区91| 中文字日本乱码| 激情黄+色+成+人| 国产欧美一区二区精品久久久| 久久99精品久久久久久综合|