Teach You How To Choose The Best Location.

1. The characteristics of shops near the station or main roads:

In such areas

As the center, business circle as the center, business circle wide and frequent passenger concentration, we should first establish a good shopping environment.

For example, if there are large vacant places before the store, it is convenient for customers to enter and leave.

The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group collocation.

Therefore, it is most important to highlight their own advantages.

Customers who purchase such stores are more likely to be convenient and realistic. Shops should be mainly middle priced or cheap goods, such as general inexpensive clothing.

Most of the stations are mainly public pport vehicles, but because of their age,

Different hobbies and purposes, there are business travel, tourism, visiting relatives, because of the large flow of people, the commercial value of this lot is high, can be targeted at specific layers, in the shop business make a big fuss.

However, the commodity must meet the needs of life, the price is not high, and it is easy to carry.

Customers usually spend a lot of time waiting for the purchase, so most of them do not rush to buy.

This kind of area is not suitable for the establishment of the clothing store unless the main road is near the shopping area, such as a small clothing store in the Xidan station, which will attract many customers.

Two, the overall downtown shopping district

In such areas, the combination of many mobile customers and different age groups will result in differences in attractiveness between men and women and their age.

In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself.

Shops thriving in commercial centers (but not crowded) usually give customers a sense of trust and yearning. Especially for the purchase of selected items, most consumers are willing to shop in many shopping centers, so as to make better comparison and purchase.

Therefore, it is better to establish clothing stores in such areas.

In our country, such as Beijing's "Wangfujing Commercial Street", Shanghai's "Nanjing Road Commercial Street", "Huaihailu Road Commercial Street" and Tianjin's "peace road Binjiang Road Commercial Street" and so on are all such commercial centers, their influence and radiation force are all p regional.

Generally speaking, the commercial center is a region with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come here show strong psychological characteristics of seeking quality, seeking for good and seeking beauty, and their sensitivity to price is relatively low.

Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.

But at the same time, these areas are more expensive and competitive. All walks of life are not the ideal place for all shops. It is more suitable for medium-sized clothing stores and boutiques.

Shopkeepers should provide services to customers in a targeted manner.

During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly.

Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.

Three, shop selection, this is a way to express the importance of "attaching importance to the importance of". It deeply understands the relationship between the location of the store and the flow of people, the theory of product and crowd consumption choice, the proportion of store rent and sales monthly performance, and for each person who wants to enter the underwear monopoly, the company first understands the situation of investors' storefront, the rent, the flow of people, the level of consumption level, and the competitors in the same industry, through the analysis of the storefront, and formulates corresponding policies.