The Future Home Textile Industry Will Play The "Internet +" Route.

In the big wave of "Internet +" in the whole country, home textile enterprises are in the right direction. Following the series of big moves such as Fu An's stake in export electric business, Zhejiang's imperial control, Luo Lai home textile pformation, intelligent home textiles, Hunan textile enterprises love to go through the IPO approval issued by the SFC, and purchase online.

As A shares

The new face of listed companies, when the industry is getting warmer, loves performance rather than rise.

In 2014, the net profit fell by 25.17% over the same period last year, while the net profit of shareholders of the company listed in the same period rose by 19.85%, 19.56% and 50.27% respectively.

Net profit decrease

At present, as the real controller of home textiles, Chen Jun and Huang Yani jointly hold 61 million 17 thousand and 900 shares of the company, and the shareholding ratio is 67.79% before the public offering.

With the issue price of 7.28 yuan, Chen Jun and his wife will reach 440 million yuan.

The well-known PE agency, Tatun venture capital and its Tatun Caixin ranked second largest shareholder with a total stake of 16.68%, compared with a total investment of 6 million 160 thousand yuan in the previous two years. The investment return rate of venture capital in early morning was 17.7 times.

With the deepening of stock going, the home textile industry began to pick up gradually, but its performance declined.

From 2012 to 2014, they liked to earn 798 million yuan, 813 million yuan and 672 million yuan respectively.

The net profit attributable to the owners of the parent company was 80 million 677 thousand yuan, 60 million 413 thousand yuan and 45 million 204 thousand and 900 yuan respectively.

In 2014, revenue and net profit fell by 17.28% and 25.17% respectively.

The three industry listed companies, including Luo Lai home textiles, have achieved performance growth.

Last year, the domestic revenue of the household textiles rose 2 billion 761 million yuan, an increase of 9.4% compared with the same period last year. The net profit of the shareholders belonging to the listed company was 398 million yuan, an increase of 19.85% compared with the same period last year. Fuanna achieved a profit of 1 billion 970 million yuan, an increase of 5.68% over the same period last year. The net profit of the shareholders belonging to the listed company was 377 million yuan, up 19.56% over the same period last year.

For the decline of performance and much love for interpretation, under the background of domestic economic development continued to slump, in order to reduce operating costs and maintain overall profitability, the company voluntarily reduced the number of shops that did not meet the expected target, resulting in a decline in overall operating revenue.

The main product is "multi love" brand.

The main business accounts for more than 99% of the company's revenue.

The products of three home textile companies, such as fuanna, are mainly distributed in one or second tier cities, and their favorite products are located in the high-end market of the two or three tier cities.

In the sales area, mostly love and dream home textiles are mainly oriented to central China, while Roley home textiles and fuanna are market in East China and Southern China respectively.

In addition to the decline in performance, in January 27th this year, the Anhui provincial industrial and commercial bureau released the sampling inspection report, much like the "pillow creative portfolio pillow" containing the amount of wool was found to be unqualified.

In February last year, the Guangzhou industrial and commercial bureau announced that in 2013, the quality of the bedding items in the circulation field failed to pass the quality test.

"Internet +" attack

In this regard, analysis of Sun Yu, an analyst with China Merchants Securities, likes the rapid expansion of affiliation mode. Now it has a certain scale in the central China region, and has a competitive dislocation with the market dream.

It also said that since 2011, many people began to develop online businesses. As of 2014, the proportion of e-commerce sales has reached 21%, which has contributed to the slowdown in offline business.

Prospectus shows that from 2012 to 2014, the sales revenue of many favorite e-commerce channels increased year by year, respectively, 73 million 62 thousand and 300 yuan, 112 million 726 thousand and 900 yuan and 141 million 414 thousand and 600 yuan.

In fact, the rapid growth of home textile industry began in 2005 and entered the golden period of volume and price rise in the past two years in 2010~2011.

But then the terminal consumer downturn, the impact of the electricity supplier, the continued price increase on sales inhibition began to appear, industry inventory high, entered the adjustment period.

Since the second half of 2014, the domestic textile industry has begun to recover from the policy of expanding domestic demand, upgrading the consumption structure of residents and eliminating inventory operations inside enterprises.

The role of e-commerce channels in promoting the home textile industry has also begun to take shape.

Prior to that, fuanna said in the 2014 annual report that online new channels achieved revenue of 359 million yuan, an increase of 6% over the previous year, and Roley's home textile business revenue reached 400 million yuan, accounting for 10% from 14% to 14%.

In the "Internet +" air gap, home textile enterprises began to follow the trend.

In May 28th, fuanna announced that it had invested in Zhejiang, an export business enterprise, and officially entered the cross-border electricity supplier industry.

Hu Zhenchao, fuanna's director, told reporters:

"The company is currently learning big data analysis, next does not rule out its website will be on-line.

Moreover, with the concept of "Internet +", the company will probably come from the "Internet +" concept.

Expand to home products, expand from traditional industries to intelligent industries.

Roley home textiles is also pforming from the traditional home textile industry to smart home.

In April 17th this year, Luo Lai home textile and ho Tai signed a strategic cooperation agreement to jointly study and produce a series of smart home for bedroom, family health products.

In May 21st, a wholly owned subsidiary of the Luo Lai home textile company announced that it invested 29 million 320 thousand yuan to invest in Shenzhen's Technology Development Co., Ltd., which is mainly engaged in the development of intelligent sleep health products, sleep improvement solutions and health information system integration technology.

Similarly, Meng Jie home textile also chose to cooperate with the company to enter the smart home.

A few days ago, Jiang Tianwu, chairman of Meng Jie home textile company, revealed that the smart home is in the research and development stage.

For the "Internet +" related issues, people who love the company say they are in the stage of being ready to go public, so it is not convenient to disclose.

In June 2nd, reporters repeatedly telephoned and loved the office and failed to get in touch with them.