Suning Brand Strategy Opens: To Cross Border In Southeast Asia In Hongkong

It is understood that Suning has 28 stores in Hongkong, including core shopping circles such as Mong Kok and Tsim Sha Tsui, and will focus on two routes in the future. One is concentrated on the famous shopping centers, and the other is the community business district around the local residents. The layout of the Hongkong market is vertical and coherent, and the layout of the Hongkong market will be 8-9 new stores throughout the year.

From Zhang Jindong's footsteps, cross border electricity providers are likely to be the focus of his attention. After visiting Japan, they went to Hongkong. Some netizens even speculated that the next stop of Zhang Jindong would be the United States and South Korea, because the suning.com Pavilion and the Korean Pavilion had already opened.

Cross border electricity providers are really too hot, and sunning Yun chairman Zhang Jindong is really fighting.

After the Laox supervision in Japan, Zhang Jindong arrived in Hongkong again, which is the important layout of Suning cross-border electric business.

Zhang Jindong made it clear that Suning Hongkong should further expand its categories overseas, especially in the Southeast Asian market, and further improve its overseas procurement platform, so as to get through the whole process of cross-border shopping.

Relying on Suning's retail platform in Hongkong, suning.com Hongkong pavilion has been constantly enriched and sales are rising all the way.

On the day of April Fool's Day promotion, suning.com Hongkong Museum sold 41 containers a day. Today, in order to meet the needs of domestic users for overseas shopping, a new round of 50 percent off activities is imminent.

Behind this sales break is the supply chain management of cross-border electricity suppliers in Hongkong.

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The development of cross-border electricity providers has natural advantages. Suning Hongkong has to face overseas, especially in the Southeast Asian market, further expand the category, further improve the overseas procurement platform, and get through the whole process of cross-border shopping.

Zhang Jindong made his inspection tour in Hongkong.

In Hongkong suning.com Museum, besides 3C digital, milk powder, diapers and even luxury goods occupy a very important position.

The characteristics of these products benefited from Hongkong's many years of retail experience and Suning's strong experience.

Analytical ability, the two sides work together to lock up the hot category, and reverse the supply chain distribution.

It is worth mentioning that the fastest 3 days can be delivered to the user's hands.

The reason is that Hongkong can be realized.

"Haste" has benefited from sunning's optimization of cross border logistics through the establishment of a bonded warehouse in Guangzhou.

After buying the goods from Hongkong, Suning will be shipped through the Guangzhou bonded warehouse and sent to the user through the strong domestic logistics system of Suning.

In fact, it is not just that Hongkong has overseas welfare, but now Suning has built a complete cross border logistics system through Hangzhou, Ningbo and Suzhou.

On the other hand, Hongkong is the frontier of Suning facing Southeast Asia. In the future, Hongkong is not only a bridgehead connecting the mainland market, but also a developing base for expanding overseas markets and developing cross-border electricity suppliers.

After the media visit, he said that Suning stores in Hongkong had a large traffic volume, and the shops were packed around the weekend. 3C products were very rich, and the style of the whole shop was becoming more and more Internet and younger.

According to the data, although the retail market of Hongkong household appliances in 2014 was down 9% compared to 2013, but Suning achieved a negative growth in Hongkong, the total sales volume increased by 15% and the market share was 22%.

On his trip to Hongkong, Zhang Jindong also explicitly indicated that, while developing cross-border electricity providers, we should strengthen the supply chain construction of existing categories and expand new categories under the line, and the growth rate in 2015 will be further high to achieve the sales target of HK $12 billion.