The Clothing Industry Shuffle, Wash And Wash Away The Criticisms.

In July 2014, it was known as the first fast fashion brand in China, and Ding Hui, the chairman of the board, lost contact with the creditors.

In early August, Xu Yunxu, chairman of tengxu dress, once regarded as the legendary enterprise of Wenzhou clothing industry, and his mother Pan Yinmei were wanted by the Wenzhou police for absconding with cheating export tax rebates.

In the same month, another news came out that Fujian's Quanzhou fast fashion brand owner, Mr. Zhang Rui, lost contact with him.

Later, there were many people.

The boss runs on the road. In a district of Quanzhou, Fujian, there are 81 dishonest enterprises and 18 missing companies, including at least 5 quasi listed companies such as Lu You sports and Hong Rui Xing. Among them, 6 listed companies, such as North Korea, Suo Li, and alligator, are among them.

From north to cable, and a long list of broken promises and missing links, it is predicted that the lost track will become a "new normal" for Quanzhou's private economy.

Predictably, there will be more and more members joining the club where the boss goes. They are often called "weak" by their investors in the circle of friends and despise the chain.

Yes, businesses lacking value can't spend money on VC and PE, but shouldn't investors shine their eyes?

The fluke of the listed company has failed and defrauded the trust of the shareholders, and the words of the shareholders are more difficult to hear. The "big table smash" "a table of human slag" is so miserably cursing. All the original sins are derived from the fact that the knowledge of capital is too simple, capital and capital, and some enterprises are listed and falsified.

This is an open secret.

In fact, listing in order to earn money will accelerate death.

The clothing industry is undergoing deep adjustment, but not at the worst.

For the current clothing industry, shuffling is positive. The simple and brutal growth mode of the garment industry has been lagging behind. After the wave of the sand, the enterprises must have precise brand positioning and meticulous management and control. In this round of competition, the first thing to do is to change the body structure of the channel, and who will finish the adjustment as early as possible, and who will have the chance to turn over in the future.

"Boss running" is also a trend.

Knocking the alarm bell, forcing enterprises to continuously optimize various business practices, and constantly upgrade their brand.

Capital management is not isolated. It must be combined with brand and industry. For the apparel industry, it is necessary to break through the bottleneck of development and move from the end of the industrial chain to the upper end, so that enterprises can optimize the allocation of resources and maximize profits and capital appreciation.

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We don't want to talk about O2O anymore. It is nothing more than a borderless retail plan. It is a borderless retailing system with industrial value chain upgrading and retail upgrading.

It will significantly enhance user experience from three aspects: shortening the browsing path, paying more convenient experience, and better interaction with brands.

It will be the terminal of enterprise POS mobile and data analysis system, and the information of offline retail store.

WiFi has been implanted in the store, and the Internet platform has been opened up, and the marketing tools have been used. This is not a retail core, but a form of retailing. If clothing companies want to get through and really realize the borderless retailing, we need to do well in four aspects of infrastructure projects, including the opening of commodities, the opening of stores, the opening of membership systems, and the distribution of interests.

Finally, the real advantage of a brand lies not only in its stores, but also in the supply chain. The latter must be able to design and make goods that consumers like better.

In the landing of the concept of borderless retailing, we should return to the essence of clothing, focusing on products and design, finding out the brand's own values and brand culture.