George White Began To Enter The School Uniform Market.

After a few months, the news of the first Chinese professional suit to be uniformed was finally settled.

At the first school service conference conference recently held, Mr. Zhang Xiong, director of Chi Fang Fang and chairman of Georges white school uniform, explained in detail the overall strategic plan of the uniforms, including the brand positioning, market strategy, and the details of the path from partnership to shareholder.

For this time, George White has expanded the business map to the school uniform field, and the investment community generally expressed its optimism. School uniform customization is regarded as a major moving point of George's performance growth in the future. The total volume is estimated to be over two hundred billion.

In Georges white, the investment department even played a beautiful banner: saving school uniform is to save youth. However, I am cautiously optimistic.

If I want to do a big job in school uniform, I am afraid there are still a few major problems that need to be carefully considered.

School uniform and children's clothing, youth sports leisure clothing market is totally two different systems. The distributors and agents who have channel resources in the society operate well marketable brands, but this does not mean that in the closed school uniform market, according to the traditional "business rules", playing cards can have good results.

There are too many interests involved in the uniform production of school uniform. The saying goes, "water is too deep".

Georges white may have difficulty in running school uniform as a unit.

Partners who participate in school uniform business may have some resources accumulation in the fully competitive clothing business circle, but even if they are able to enter the education system safely and smoothly, even if they are able to enter the education system safely and smoothly, it is necessary to ask for a question mark.

In fact, in addition to George Bai, the well-known children's clothing enterprises in China are already planning to enter the school uniform market.

But judging from the previous development of children's clothing business in the field of uniforms, the effect is not very good.

In Ningbo, a well-known school uniform, which I am familiar with, has occupied some market share after years of operation. The boss once tried to expand the scope of business to the primary and secondary school in Hangzhou, but after many attempts, he finally gave up.

The boss sighed: the water of the school uniform is much deeper than I thought.

The supply of school uniform in China is indeed a very large market, but the profit of school uniform orders is actually very low.

This is also a major reason why school uniforms have not been marketed for a long time.

Although George White has the reputation of being the first in business in the capital market, it has an absolute advantage in the uniform production of business departments, such as "public inspection, law enforcement" and other departments, but the profit of the school uniform market is far less than that of the above category.

If George White runs his school uniform business in accordance with past "group buying big client thinking", this project may not be able to go smoothly.

Under the current environment of education industry, the price of school uniform can not be superfluous.

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George White and ready to participate.

For partners, how to look for profit points in already meagre orders is a problem that needs wisdom to solve.

The quality and safety of children's clothing has always been the hardest hit area in the domestic clothing market. This is also the feedback from the quality inspection department on spot checks of children's clothing brands on the market.

At present, the domestic production uniforms are not regularly monitored by the authoritative third party testing organizations. Most of them are self checking by enterprises. The quality of school uniforms actually does not have a reliable guarantee.

Faced with frequent incidents of toxic school uniform in recent years, parents and students are more of a brief protest.

It's just a blind eye.

Because of the differences in the quality of uniforms, uniforms and other details in different places, the relevant national GB safety regulations are also lacking.

According to George White's vision, the long-term goal of getting involved in school uniform is to create the "first brand of Chinese school uniform". Under this goal demand, the fabric purchase, processing quality, garment quality control and other aspects of uniforms will face higher requirements.

Of course, this is a good thing for students, but the uniforms that could be produced in the manufacturing enterprises in the near future need to experience more stringent quality control management.

It is undeniable that at present, the uniforms of primary and secondary school students in China are increasing, but the fact is that they are hard to adjust.

Under normal circumstances, school uniforms in various areas are jointly developed by the local education committee and the school. In fashion styles, most of them will follow the traditional school uniform style of the school in the past years.

Because of the monopoly of the school, parents and students' dissatisfaction with school uniforms can be silently put up with. But now it is different. Whether it is the rise of individualized education or the aesthetic progress brought about by social development, it requires uniforms to carry more familiarity and connotation in the growth of teenagers. Now that there are well-known clothing enterprises to do their jobs, if they fail to do so, enterprises will have to face the Tucao of the tsunami in the social media, but the boss will face little, but rise to the level of brand reputation, then it will be "great."