Han Du Yi Also Launched A Sub Brand

The reporter learned from the Zhao Ying CEO Light Department of Han Du she house, the white luxury language brand of Han Du clothing line, the first official official flagship store of Tmall.

It is understood that this is the first sub brand launched by Han Du Yi house in 2015. The brand is designed by original designer and Beijing branch operates independently.

Han and his clothes house Han style

What is quite different is that judging from the copywriting, white deer language is dominated by women's coats and skirt shirts. The online autumn is equipped with obvious designer style and brand, and the brand tonality follows a free, restrained and reserved temperament.

In communicating with Zhao Yingguang, the reporter used the two words to describe White Deer language and emphasized the position of light luxury.

It is reported that the average price of white deer will be between 800 and 1200 yuan.

If it is not necessary to add a prefix to the White Deer language, Zhao Yingguang chooses to use the "world folk style" to define it.

It is understood that in fact, the White Deer language is not the first time that Han Du Yi house has set foot in the light luxury series.

In December 2014, Han Du Yi house launched the Laures Promise of the women's clothing brand Lara, not only trying European and American styles, but also breaking the previous parity line.

Many sub brand strategy has become the latest development direction of Korea's clothing house.

Zhao Yingguang has previously told reporters that since its establishment in 2008, Han Du she has pformed from a single fashion brand to an Internet fast fashion company with more than 20 brands.

"At the time of 2020, there were at least 50 brands under the Han Du she group, which realized at least 10 billion of the paction volume."

Last year, Han Du Yi house operated a branch in Beijing, and from Zhao Yingguang's words, it will also successively copy the successful cases and expand the industrial base in Shanghai, Guangzhou and Hangzhou.

"The Internet brand incubator that builds industrial resources and human resources is"

The important composition of future strategic layout.

As the sales champion of the double 11 women's wear category in 2014, the Korean group's total sales volume of 280 million yuan has tried to reproduce the sub brands of the strategic layout by self hatching, acquisition control and fashion cloud platform.

IT system, warehousing, customer service four aspects of support.

With regard to multi brand strategy, Zhao Yingguang believes that the Korean brand will make money and make a profit.

"The first year probably lost 10%, second years flat, third years began to make profits, so every three years we will cultivate an intermediate brand, which is called" old and small, small, rely on old brands to make money, earn money to raise small brands. "

In addition, at the beginning of 2015, Zhao Yingguang also revealed that the Korean group will buy 4 brands and join the Korean capital group after the Spring Festival.