Chinese People Spend More Money In The Spring Festival Ferragamo2015 Years.

Italy

The brand Salvatore Ferragamo opened up very well last year. Last month, they released their annual results. The report shows that total sales of Ferragamo increased by 6.5% in 2014 to 1 billion 330 million euros (about 1 billion 500 million US dollars).

In the past February, their intraday share price rose 3.2% to 27.98 euros, the highest share price in Ferragamo since January 2, 2014.

February is another month for Chinese people: the Spring Festival coincides with the increase in the number of people traveling and shopping overseas.

The contribution of the market is so obvious.

It is also a luxury brand from Italy. Prada complained a few days ago that their business was booming in January last year, but it was very bleak in January 2015. This is because the Chinese Lunar New Year is in February of the Gregorian calendar this year.

"The Chinese spend money all over the world. They go to Korea, Japan, Australia, the west coast of the United States in the spring, and of course they come to Europe to Italy," Michele Norsa said. "In the past 10 days, our business has been very good."

The continued depreciation of the euro has attracted Chinese tourists to travel and shopping in Europe, which is good news for them. They have lost Russian tourists but have gained Chinese tourists.

Meanwhile, World Expo, Milan, which is about to open in May, will also be right.

The development has formed good conditions.

Taking all these factors into account, Ferragamo's 2015 is likely to be quite optimistic.

Han Du Yi she also promoted the brand of "luxury white dress" White Deer language.

On March 6th, the reporter learned from Zhao Ying CEO, a Korean clothing house, that Han dresses will be on line today. The white luxury language brand, white deer language, is the first official flagship store of Tmall.

It is understood that this is the first sub brand launched by Han Du Yi house in 2015. The brand is designed by original designer and Beijing branch operates independently.

The Korean style clothing house Han Feng is quite different from fashion. Judging from the copywriting, white deer language is mainly made up of women's coats and skirt shirts. The current autumn online has obvious styling style and brand, and the brand tonal pursuit is a free, unrestrained, introverted temperament.

In communicating with Zhao Yingguang, the reporter used the two words to describe White Deer language and emphasized the position of light luxury.

It is reported that the average price of white deer will be between 800 and 1200 yuan.

If it is not necessary to add a prefix to the White Deer language, Zhao Yingguang chooses to use the "world folk style" to define it.

It is understood that in fact, the White Deer language is not the first time that Han Du Yi house has set foot in the light luxury series.

In December 2014, Han Du Yi house launched the Laures Promise of the women's clothing brand Lara, not only trying European and American styles, but also breaking the previous parity line.

Many sub brand strategy has become the latest development direction of Korea's clothing house.

Zhao Yingguang has previously told reporters that since its establishment in 2008, Han Du she has pformed from a single fashion brand to an Internet fast fashion company with more than 20 brands.

"At the time of 2020, there were at least 50 brands under the Han Du she group, which realized at least 10 billion of the paction volume."

Last year, Han Du Yi house operated a branch in Beijing, and from Zhao Yingguang's words, it will also successively copy the successful cases and expand the industrial base in Shanghai, Guangzhou and Hangzhou.

"The Internet brand incubation base for building industrial resources and human resources is an important component of the future strategic layout of the Korean household."

As the sales champion of the double 11 women's wear category in 2014, the Korean group's total sales volume reached 280 million yuan, trying to build the sub brands of each subdivision by strategic layout by means of self incubation, acquisition holding and fashion cloud platform, etc., will copy the "single product whole process operation system with the core of the product group system" to each brand, and provide support in the four aspects of supply chain, IT system, warehousing and customer service.

With regard to multi brand strategy, Zhao Yingguang believes that the Korean brand will make money and make a profit.

"The first year probably lost 10%, second years flat, third years began to make profits, so every three years we will cultivate an intermediate brand, which is called" old and small, small, rely on old brands to make money, earn money to raise small brands. "

In addition, at the beginning of 2015, Zhao Yingguang also revealed that the Korean group will buy 4 brands and join the Korean capital group after the Spring Festival.