The Contradiction Between Beauty And Ugliness, School Uniforms During The School Season

"Children don't want to go to school because they don't want to go to school. What can I do?" a netizen's help on the Internet triggered a blockbuster response. A parent described that his child was going to be unhappy at school and began to think it was a homework assignment. After communication, he found that he was unwilling to wear a big school uniform. The network resonates and leads to public discussion: is the contradiction between the children's school clothes ugly and the social progress? For this reason, the reporter visited the first brand of Eaton, the Chinese school uniform, and discussed the school uniform contradiction in the school season.

　　 The "school uniform contradiction" in the opening season is the awakening of students' aesthetic consciousness.

"I am glad to hear that children clearly put forward their aesthetic opinions on school uniforms. When studying the student market a few years ago, some students would listen to their parents' practical advice and would be willing to take two yards of school uniforms. It's different now. In fact, it proves the progress of society. Eaton, a technologist who worked hard for years in deep school uniform design, told reporters.

Actually, I feel that the awakening of the aesthetic consciousness of school uniform is not only Eaton, but also himself.

At the end of 3 2014, when the first lady of China and the United States visited China, a tiny detail led to public discussion: standing next to Michel's two daughters, the student uniforms that served as envoys had caused a lot of discussion. They wore a baggy blue and white sports uniforms, which contrasted sharply with Michel's two daughters.

Another evidence is Eaton's "popularity". At the beginning of the 2008, Eaton's German and elegant British school uniform was once considered exclusive to the "noble school" and was not suitable for everyday public schools. Now, in just over 6 years, Eaton Kidd has covered 29 provinces, more than 100 large and medium cities, and nearly 2000 schools, of which private schools account for only 10% of their business, and more and more students and parents will choose them directly in their Taobao Tmall store. School uniform 。 This shows that the elegant and elegant school uniform has been accepted by more and more people, and the aesthetic consciousness of school uniform has also improved rapidly in a few years.

　　 School uniforms are not only the campus wear, but also the edification and carrier of "aesthetic education".

　　 Eaton Kidd As the first brand of school uniform, school uniform has always been a symbol of campus culture and a part of "aesthetic education". Eaton, director general of Chen De Ji, said that the school has always advocated the all-round development of "morality, intelligence, physique and beauty". In fact, in the so-called "aesthetic education", school uniform could have played an important role, but in the meantime, China But it has been seriously underestimated. The purpose of wearing school uniform is to be neat and beautiful. In order to enhance students' sense of honor and show students' mental outlook and demeanor, it is a kind of aesthetic education for students from childhood. They can cultivate and improve their ability to feel beauty, appreciate beauty and create beauty through daily dressing. Moreover, students are also at the age of establishing self-identity and knowledge and value system. In the face of the popular "face pocket" uniforms, students will not only leave awkward memories and frustrate their self-confidence, but also lead to their lack of understanding of beauty.

It is precisely because of the insight and thinking of this situation that Eaton created a style of "introverted, elegant and remedial" in order to "lead the transformation of Chinese campus dress and promote the reconstruction of common educational values". At the beginning of his creation, Eaton wanted to convey the educational connotation with the most beautiful campus ornaments, imperceptibly influence the spirit of teachers and students, or play a role of etiquette education and humanistic edification in a dominant or implicit way, thus naturally showing the beauty of campus and the beauty of education.

At present, Eaton's value proposition and product design have been affirmed by more and more schools, parents and the public. In addition to the wider market coverage, Eaton's clothing has also been applied to star reality TV programs, such as running, brothers, hot films and TV dramas, bright life, and the reception and production of elementary school students. And more affirmation not only let it fade the "aristocratic" aura, let it go down the masses, but also shows the collective awakening of school uniform aesthetic consciousness and the increasingly open thinking of school uniform aesthetic education.