LVMH: Find A Salesperson Who Can Speak Chinese.

The world's largest luxury group LVMH It is announced that it will launch its luxury retail project "LVMH Fundamentals in Luxury Retail" in March 30th this year. It is reported that the project aims to train new immigrants from the United States to unemployed Chinese and Chinese. After their studies, they mainly pushed them to LVMH luxury stores for sale related positions. The industry giant claims that these trainees can use their Putonghua advantages to serve Chinese tourists.

Although the global economy is slowing down, it still can not stop the "ambition" of big players. Earlier, when Chanel released the Chanel M e tiers dArt Pre-Fall 2014 Series in Dallas, the group's chief executive, John Galantic, said Chanel would bet on the current and long-term growth potential of the US market. Europe and the United States are the pillar markets of Chanel, especially clothing products. He expects growth in 2014 to return to the "high data growth" in the past.

Looking at the past two years, most of the performance of luxury goods has declined, especially in the Chinese market, which is considered to be the best golden age of luxury. Many brands began to focus on their American market.

In fact, it is not difficult to find out why the big ones will predict that the luxury market will surpass the Chinese market again because of the rapid growth of tourism sales.

According to the latest data released by the State Administration of foreign exchange, with the growth of disposable income and the increase of outbound tourism, Chinese tourists' overseas consumption in 2014 reached a record $164 billion 800 million, an increase of 28% over the previous year.

In fact, Chinese purchasing power It is really not to be underestimated.

In June 2014, the Hurun Research Institute and the ILTM Asia published the white paper on luxury tourism in China, which showed that the consumption of mainland tourists in China has ranked first in the world in four consecutive years, and the gap between second and Russia has reached 10 percentage points in 2013. The white paper points out that Chinese tourists shop mainly for exclusive stores or brand retailers, and department stores are also important shopping places. Shopping is the first choice for fashion and clothing, followed by jewelry and watches.

The appreciation of RMB has indirectly increased the ability of Chinese tourists to buy abroad. Zhao Ping, director of the Consumer Economics Research Department of the Ministry of Commerce and international trade and economic cooperation, said: "in the first half of 2014, when the United States did not withdraw from the quantitative easing policy (QE), the yuan appreciated against the US dollar. In the second half of the year, the euro depreciated, so the consumption ability of our outbound tourists in Europe increased." In addition, the huge price difference between international brands at home and abroad is also one of the reasons that attract Chinese tourists to go shopping abroad. Of course, the amount of consumption abroad is closely related to the number of tourists. The number of outbound tourists has been increasing rapidly in recent years, and the annual growth rate has remained above two digits.

According to a survey report, half of the outbound tourists visit the United States mainly for shopping. New York, Losangeles and Las Vegas are Chinese favorite shopping cities. Ernst, director of the Losangeles Tourism Bureau, said: "Chinese tourists do not like to lie on the beach and bask in the sun. They like to buy things."

This is not the first time LVMH has launched such training programs. As early as 2013, the group launched the project, aiming to meet the needs of American luxury retailers. service The growing demand of Chinese consumers and promoting employment of Chinese Americans. The group said that even Chinese Americans who do not speak English, including new immigrants and people from vulnerable sectors, can apply from the Chinese Planning Association from now on as long as they have high school diploma, unemployed or dissatisfied with their current jobs and salaries.

"Our aim is to help job seekers seize job opportunities in the luxury retail industry," said Chantal Gaemperle, vice president of human resources and collaborative operations at LVMH group, in a media interview. This project will enable graduates to acquire the basic knowledge and confidence that we need in our highly demanding industry, and also to meet the needs of the industry for those who can serve Chinese customers.