PEAK Insists On Completing Its Internationalization Strategy

As early as 1991, PEAK proposed to create an international brand.

Why? Because we firmly believe that: first, economic globalization is inevitable, whether you go or not, the laws of globalization are there; second, the vast international market resources, can provide more choices and larger space for enterprises; third, with the reform and opening up and the rise of Chinese economy, it is bound to create an international brand in China.

China has aircraft carriers, deep-sea submersibles, and has a large number of Olympic gold medals, but we have no international brands.

PEAK will create an international brand as a great project and stick to it for a long time.

In the past 25 years,

Through the "five steps", we have preliminarily completed the basic work of brand internationalization.

The first step is the internationalization of the name, putting forward the brand of PEAK to create convenience for internationalization.

The second step is the internationalization of management standards and product quality standards. PEAK has implemented ISO9000, 14001 and 8001 systems.

The third step is the internationalization of trademarks. This is a very serious matter. PEAK has registered trademarks in 185 countries and regions around the world.

It is not uncommon for famous trademarks to be snatch abroad.

The fourth step is brand internationalization.

We have cooperated with FIFA (FIFA), NBA (USA Professional Basketball League), WTA (International Women's Professional Tennis Association) and other large tournaments, and cooperated with the Olympic Committees of 7 countries and 9 countries' basketball teams.

At the London Olympics, when the players of these 7 countries wore PEAK,

The 19 time when we arrived at the podium, we also brought PEAK's brand and trademark to the whole world.

The fifth step is the internationalization of capital.

In 2009, PEAK's listing in Hongkong accelerated the process of internationalization.

Listing is a milestone for PEAK.

In fact, from 1991 to 2009, all of our work is preparing for the internationalization of the market.

PEAK is now registered and sold in more than 100 countries and regions of the world, and has agents and sales organizations in more than 70 countries and regions. It has become an international brand. This is the result of our persistent and persistent internationalization.

In 2015, PEAK ranked the second largest brand in the US basketball shoes ranking after Nike. This is not only the success of Quanzhou brand, but also the success of Chinese national brand.

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The hundred round pants industry announced today that it would grant 3 million stock options to the incentive target with the price of 40.75 yuan / share, which accounted for about 1.42% of the total share capital of the company when the incentive plan was signed.

Each stock option gives the incentive object the right to purchase 1 shares of the company's shares under the exercise price in the case of satisfying the exercise conditions. The stock source is the company's stock issuing to the incentive target.

It is worth mentioning that the setting up of the lock up condition of 100 round pants industry's equity incentive is quite ingenious: the net profit of the company from 2015 to 2017 increased by 200%, 350% and 550% respectively than that of 2014. Meanwhile, the net profit of the wholly owned subsidiary, global Tesco, from 2015 to 2017 was no less than 100 million yuan, 155 million yuan, and 225 million yuan respectively.

First, the net profit of listed companies increased from 2015 to 2017 not less than 200%, 350% and 550% respectively, that is, the compound growth rate of net profit in the next three years is no less than 86.63%.

Such a high rate of compound growth makes people sweat.

In the view of analysts, the 100 round pants industry has made a performance agreement with the trading partners in the acquisition of Tesco. According to the performance pledge at that time, it is not difficult to accomplish the above goals as long as the other business of the 100 round pants industry does not drag on.

Secondly, the hundred round trousers industry will take the global purchase performance as the other unlocking condition: the net profit from 2015 to 2017 is no less than 100 million yuan, 155 million yuan, and 225 million yuan respectively.

The setting is only slightly higher than the commitments made by the traders at the time of acquisition from 2015 to 2017, which were 91 million yuan, 126 million yuan and 170 million yuan respectively.