Crocs Sales Rose Slightly 0.5% To 1 Billion 70 Million Euros Last Year.

In the 2014 financial year ending December 31st, the turnover of us Crocs company recorded a slight rise of 0.5% to 1 billion 70 million euros ($1 billion 200 million).

Sales in the fourth quarter fell by 9.7% to 184 million euros ($206 million 500 thousand).

In addition, the company recorded a net loss of 4 million 300 thousand euros (US $4 million 900 thousand) for the whole year, compared with a net profit of 9 million 300 thousand euros (US $10 million 40 thousand) a year ago.

Crocs president

Express this

Consistent with previous expectations.

Crocs has been reorganizing since July 2014.

These include closing stores, repositioning key markets and core products.

In 2014,

Sales in Europe increased by 8% to 208 million euros ($233 million), while the Asia Pacific region grew 2.2% to 313 million euros (350 million US dollars).

On the contrary, sales in the Americas fell by 1.7% to 437 million euros ($489 million), while the Japanese market fell by 8.5% to 109 million euros (123 million US dollars).

In the first quarter of 2015, Crocs sales fell by 10% to 12%, which was mainly affected by poor performance in the Chinese market.

Growth is expected to resume in the second half.

Related links:

Kate Spade said its sales were strong in 2014, and its sales increased by 42% to 1 billion 100 million dollars in 2014.

In the new year, the plan continues to expand and plans to increase 50 to 55 stores. Currently, there are 200 stores in the world.

In early 2015, its brand low price route brand Kate Spade Saturday and Jack Spade came bad news. The two brands will be closed in the first half of this year.

In the fourth quarter of last year, the net income of the two brands dropped to $126 million 500 thousand, compared with $185 million 200 thousand a year ago.

At the same time, the proportion of gross profit of the company's sales revenue decreased from 61.6% to 57.8%.

Due to the pition from Kate Spade Saturday and Jack Spade to its exclusive e-commerce website, Kate Spade expects to lose $8 million in unsold stocks.

Kate Spade Saturday is a low price sub line brand of Kate Spade. It announces that it will close 19 branches (including 16 direct and 3 cooperative stores), but the brand's e-commerce website will always be maintained.

Despite big promotions last year, sales were still sluggish.

The company's statement shows that "the key factors for the success of Kate Spade Saturday" will be included in the Kate Spade main line, which means that it will no longer operate independently and will merge with Kate Spade New York.

A spokesman for Kate Spade Saturday also said that the label of the brand will not disappear completely, and it is expected that it will still appear in the Kate Spade New York shop and its e-commerce website in the future.

Jack Spade is the menswear brand launched by Kate Spade in 1999, and its 12 Direct stores will also be closed in the first half of 2015.

In addition, Jack Spade will continue to pursue "a new business model, using its retail partners' distribution network to expand its e-commerce platform."