LVMH Group Set Up Luxury Retail Training Program For Chinese Americans.
In 2015, the LVMH group, the Chinese American Planning Association (CPC) and the Parsons School of design decided that they would continue to hold the joint venture.
LVMH
Fundamentals in Luxury Retail luxury retail training project.
While improving the social influence of LVMH group, the project also meets the needs of Putonghua service for Chinese consumers, and it can kill two birds with one stone.
It is reported that this is a 10 week training program aimed at Chinese and English users (mainly Chinese) who have come to the United States and are unemployed or unemployed.
retail
Skills training helps them find jobs in the luxury retail industry.
Participants will receive training from LVMH management personnel, CPC training instructors and Parsons trainees. In addition to those who apply for the project, they will also be trained to participate in LVMH retail store internship programs.
LVMH group vice president of human resources and collaborative operations
Chantal Gaemperle
The project launched the project. She said: "I am glad to see that the success of the project has been successful. On the one hand, it has solved the demand for the best service provided by the luxury retailers for Putonghua customers, and has also helped solve the employment and economic problems of the unemployed and unemployed migrants in the United States.
The project also reflects the concern of LVMH group on the implementation of creative and innovative initiatives, while giving the company a positive and lasting impact on society.
90% of the students (41) completed the training program, of which 70% were directly employed, excluding bonuses and commissions, and the average hourly wage increased by more than 3 times.
For this successful data, the project was also supported by the Robin Hood Foundation (Robinhood Foundation).
The terms of application are: English and Putonghua users who can work legally in the United States; unemployed or unemployed; having a high school diploma or equivalent education; and hoping to work in the fashion retailing industry.
The recruitment will begin in March 30th.
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In the earnings report issued by Coach in January this year, chief executive Victor Luis said that the new store of Coach was built according to the brand new image created by Stuart Vives, the brand creative director, "obviously better than the previous location".
Coach has upgraded 20 stores worldwide, and plans to upgrade 50 to 60 new stores in the same standard in 2015, and update the location of stores.
In the planning of Venus, the new flagship store will have a VIP salon, black steel and mahogany staircase, hand-made tufted carpet, custom interior and antique furniture.
In order to celebrate the opening of the flagship store in Paris, Coach will also issue a special version of the product and launch an advertising campaign.
In June 2014, Coach formally announced the pformation plan to solve the problem of the decline of brand image due to the opening of too many discount stores and the introduction of too many Logo funds. In August last year, Vives, who was hopping from the Spanish luxury leather brand Loewe, took on the task of changing the brand image of Coach.
Since it took office, Coach has taken a series of pformation measures, including the introduction of a wider range of products, including handbags, shoes and garments, listing a new series of men's and women's clothing, closing shop shops that may dilute brand value, and updating store concepts.
The past 2014 was undoubtedly a difficult year for the pformation of Coach. In the fourth quarter of last year, Coach's total sales fell by 14%, of which North America fell by 20%.
For Coach, this is the inevitable pain of pformation, and the pformation results are hard to come to light.
This year is the 75th anniversary birth of the US brand. Coach hopes that the flagship store in Paris will help the brand better move to the European market and become a global lifestyle brand.
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