POOVE's Market Competitiveness Has Been Steadily Improved. 2015 Terminal Teaching Project Will Sail Again.

As early as 2013, in order to break through the traditional format, POOVE opened up a new way to optimize the channel. It launched the two major teaching projects: "branch company operation" and "terminal retail profit model reengineering", and achieved fruitful results in five market areas, such as Wuhan, Hangzhou, Chengdu, Liuzhou and Jiangsu, and formed a systematic, standardized terminal operation and management system, and achieved a substantial increase in sales performance.

In 2014, POOVE went on to win the chase. Under the guidance of the core development idea of President Chen Jinbo CEO, "the whole nation played chess", the business school further promoted the optimization of terminal teaching projects.

On the one hand, the terminal management and operation system of the first five market areas were further consolidated; on the other hand, a new batch of market regional teaching in Nanchang, Zhuzhou, Zhengzhou, Shijiazhuang and Hefei was launched.

Due to the implementation experience in 2013, the optimization of terminal operation is even more significant. The sales situation of the new round of market areas has been greatly improved compared with the same period last year, and the profitability of the shops has been enhanced.

This has made the brand's dominant position in the terminal market further consolidated, and has greatly increased the confidence of dealers and retailers, so that they can get a positive response.

Taking the Nanchang market as an example, under the leadership of business school teachers, all the members of the project team worked in a tight and orderly manner, and successfully built the benchmark shop for ten thousand years.

Around the three dimensions of shop owners, goods and fields, a sound teaching plan has been worked out. On the one hand, by standardizing store design and product display, we can ensure the standardization and professionalism of POOVE terminal brand image; on the other hand, we thoroughly train the store operation management, target measurement, sales culture, shop culture and other contents, so that the store presents a standardized image and operation mode, greatly enhancing the comprehensive operation ability of the store, and enhancing the confidence of the Nanchang regional business team for brand development and terminal operation.

However, the success of a shop is just a spark. In the replication stage of shops, the ten thousand year benchmark store has become a copy of the blueprint, driving the whole with prairie fire.

The development of more than fifty shops and dozens of excellent supervisors has become an example for other learning areas.

At the same time, Zhuzhou, Zhengzhou,

The terminal teaching in Hefei and other regions has been launched simultaneously, and the teaching and guidance work has been carried out in full swing.

After the implementation of the new tire teaching project, the terminal operation system of each branch has been further consolidated, and the profit level has been further improved.

Its sales performance has been rising, and has completed more than 40 stores supporting new stores and shops. With the continuous promotion of the project, the standardization of the terminal operation of Zhuzhou branch has matured. Zhengzhou has made great progress through the successful shaping of the Zhoukou benchmarking shop, and has also made a good demonstration to other terminals in the region, constantly improving the brand influence and market share of POOVE in Zhengzhou market. Shijiazhuang has achieved a leap in the quality of Shunping's benchmark shops through the perfect combination of theory and practice, and the sales performance has soared all the way. Hefei Yingshang benchmarking store has introduced standardized operation management system during the period of teaching, enhanced the team's marketing and service capabilities, and its performance has increased by more than 2 times compared with that of the previous year. Zhuzhou has successfully set up a benchmark store in Jishou.

In addition, during the period of teaching, the "big shops, multi stores and efficient shops" in various regions sprang up like mushrooms, making the terminal market competitiveness of the brand go to a higher level.

At the end of the year.

In order to train the team collaboration and sales force of the terminal staff, the business school will also carry out all kinds of large-scale promotional activities such as "double strike and unstoppable" and "refusing cold wave to warm up love" and other promotional activities with the marketing center. In the same period of effectively creating holiday marketing atmosphere, all the market areas in the country have welcomed the new year. Many stores have welcomed the sales blowout situation and turnover turnover. This has not only won wide praise and strong support from their business partners, but also improved their confidence in the development of POOVE brand.

In 2015, in the face of the new industry pattern and the consumption market trend, under the guidance of President Chen Jinbo CEO's strategic thinking of "no backpack, light loading, integration of resources and market force", POOVE will continue to push ahead in exploring the development of the terminal market.

At present, the teaching team has completed the visit to the new teaching area in Guangzhou, Guiyang, Lanzhou, Baotou and Xi'an, and has investigated the overall operation of the new five provinces, and deployed and promoted the terminal strategic deployment in 2015 according to local conditions.

I believe that with the intensive cultivation of the terminal market and the continuous deepening of terminal teaching, POOVE will surely upgrade its channel in the new year, win more market space, and further consolidate the dominant position of the brand's industry leader.

Coming soon!