Adidas Jointly Stella Mccartney To Seize The Youth Market

At the beginning of the year, festivals are coming in all kinds of parties, parties and meals, and the waistline is inevitable. It's time to step up the campaign! At this point, Adidas's (Adidas) Stella McCartney has created a brand-new series of sports, bright colors, fashionable young design, so that the fitness maniac people are more enthusiastic, and those who want to exercise and a little lazy can see that these energetic equipment will not be able to move. Stella Macartney.

So let's welcome with cheers - StellaSport!

As report goes,

The new campaign series jointly launched with Adidas is aimed at younger and more progressive audiences.

The StellaSport series will include

The accessories and shoes will be bold in color matching and colorful patterns, so that you can not only wear them to the gym, but also wear a good street.

They even include conjoined clothes, knee socks, truck driver caps and shoulder bags, so that you can keep your brand from head to toe.

"It takes the Stella girls from the campus to the Sporting Club Hotel -- these clothes are available.

At the same time, it did not sacrifice fashion. "

Stella McCartney said, "there are many bright spots, such as our brand new shoe laces, which can highlight individuality.

The purpose of designing these products is to add to your life.

Nowadays, fashion and sports technology elements are already an important part of our wardrobe and even our lives. This is the attitude we have always demonstrated.

Stella McCartney and Adidas's joint product line Adidas by Stella McCartney has been in its tenth year since its listing in 2005. It has been very popular with consumers and has achieved great success. Therefore, it is logical for McCartney to return to the sports apparel market.

The new StellaSport products are not only more youthful, but also go on a price parity route to seize a wider market for young people.

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A study conducted by the Joint Economic Committee of the United States Congress shows that New York fashion week brings almost 900 million dollars of annual revenue to the city.

"It really shocked me."

Carolyn Maloney, the house of Representatives Financial Services Committee, said, "as my first report on the Joint Economic Committee, I want to be shocked by fashion and the discovery."

It is reported that the fashion week in September and February brings us $887 million in annual economic impact, including $547 million in direct tourist consumption.

In contrast, the fashion week of two times a year has more economic impact than the US Open, and the US open market brought in 700 million dollars in 2014.

Last year, the US National Football League annual championship Super Bowl made a profit of 500 million dollars, and the New York marathon competition made a profit of 340 million dollars.

"More broadly, fashion industry is an important part of the urban economy.

It employs more than 180 thousand people a year, including 16000 manufacturing jobs, paying 11 billion dollars in wages and generating nearly $2 billion in tax revenue.

Maloney added that more than 900 fashion companies have set up their headquarters in the city.

The report also noted that more than 230 thousand people participate in fashion shows every year.

Over the past ten years, the number of fashion designers in the United States has increased by 50% over 17000, with an average wage of 73600 dollars.

"Whenever you buy clothes from New York, you are supporting thousands of jobs and a new industry.

The United States is not only a great country, but also a great brand.

I hope this new report will help wake lawmakers and policymakers to understand and appreciate the huge economic impact of this fashion industry.

Carolyn Maloney indicates.

New York fashion week (New York Fashion Week) and Paris, Milan, London Fashion Week, and the world's four fashion week, held two times a year, held in February autumn and winter fashion week, September next year's spring and summer fashion week.

Before the fashion week in New York, it was sponsored by Mercedes Benz, but in January 2015, after the Mercedes Benz announced the fashion week to change the venue, it also announced that the official name of the event will be changed. The New York fashion week will be renamed the New York Fashion Week from Mercedes-Benz Fashion Week.

The rename means Mercedes Benz will no longer appear as a sponsor in the fashion week of September.

"Our relationship with fashion will not end and will continue to support the global fashion industry.

We will maintain a top-level portfolio of events.

We often review the returns of these events in terms of investment and general agreement.

In general, it is important to note that fashion and design are the key pillars of Mercedes - Benz.

In the future, we will continue to support fashion.

Globally, Mercedes Benz supports over 50 fashion events in 30 countries.

Mercedes Benz spokeswoman in the US said.

And a few days ago, the New York men's clothing week has been officially established news.

Its first fashion week will be held on July 13-16 at the Skylight Clarkson square in SOHO District, New York.

Amazon Amazon and its fashion website Amazon Fashion, its menswear website East Dane and flash shopping website MyHabit will become the name sponsor.

DreamWorks Animation Company DreamWorks and luxury watch retailer DFS group's watch brand Shinola will provide additional support.