The Differentiation Of Department Stores And Shopping Centers Aggravated The Transformation Pressure Of Traditional Department Stores Again.

At the moment, a number of new shopping centers have caught the new demands of young consumers and family consumption on children's formats, social networking, entertainment and leisure, attracting a large number of consumers.

In the beginning of the new year, Beijing commercial real estate has begun a new round of evolution. It's just emerging. Shopping Mall The introduction of personalized formats and services to win a large number of consumers at the same time, department stores this traditional format has further demonstrated the decline trend. Insiders pointed out that in the field of shopping malls closely related to people's lives, the division and reshuffle of department stores and shopping centers will be further highlighted.

　　 New businesses are popular.

Just after the Spring Festival holiday, the most popular way to play in Beijing is shopping. The Xihongmen shopping mall, the overseas Chinese shopping center and the Aegean Sea shopping center have become the three most popular shopping centers.

At the same time, some shopping centers have disclosed the business situation of the Spring Festival. It is understood that during the Spring Festival holiday, Beijing APM shopping center exceeded 220 thousand passengers per day, and sales increased by 15% over the same period.

Chaoyang Da Yue Cheng The introduction of the Spring Festival in 2015, with the two holiday nodes of Valentine's day and Spring Festival, has launched a series of activities, which has stimulated the sales and passenger flow of the Chaoyang Joy City in the Valentine's day and the Spring Festival. Among them, sales of Valentine's day this year have gone up to a new high, and the bag rate and per capita customer list have increased significantly.

"The family is still young, and the family does not want to go far in the new year. When they are free, they take their children to the surrounding shopping centers. Besides shopping, there are many Spring Festival theme parks and children's amusement parks in many shopping centers. It's good for family members to stroll around, and also to watch movies together. It's a good way to free time. " Ms. Tang, who lives there, recalls the Spring Festival holiday.

Wang Yongping, Secretary General of the China commercial real estate association, said that accurate positioning is one of the core elements of the successful operation of the shopping center. A number of new shopping centers, including Joy City and Aegean Sea, have caught the new demand of young consumers and family consumption for children's formats, social interaction, entertainment and leisure, and established a more distinct market positioning, thus attracting a large number of consumers.

"Store" continues to shuffle

On the other hand, the survival of the department stores is even more difficult. Just this week, the right store has opened shop for 7 years. Meanwhile, Hua Tang announced that the right store will be officially closed from April 1st. As the first batch of Japanese retail enterprises to enter the Chinese market, the halls store closed 3 stores last year. There are only 4 stores and 1 food stores in Beijing.

Wang Yongping said that the real business operation is difficult not only because of the impact and diversion of the electricity supplier, but also because of the disorderly competition in the real business and the lack of consumption growth in the macroeconomic context. In the future, the shuffling of entity business will become more prominent.

　　 Beijing business The reshuffle of real estate is not only reflected in the retail market, but also in the gradual decline of the professional market. Just before the Spring Festival, the e world in Zhongguancun announced that the market will stop attracting investment and leasing its own shops, ending the form of digital products hypermarkets. In fact, Zhongguancun e world has been operating poorly for quite a long time, and the vacancy rate has continued to rise.

Trend

The upgrading of business form is imperative.

The alternation of new and old business forms the distinctive characteristics of Beijing's commercial real estate market. According to media reports, after the return of its own shops, the Zhongguancun e world will be open to tender for unified operation, initially designated as Zhongguancun science and technology financial center.

In an interview with the Beijing News, executive director of RET Rui Yide said that with the upgrading of regional industries and the change of consumption population, the upgrading of commercial real estate is imperative. At the same time, along with the population explosion, regional economic development and the upgrading of core regional functions, Beijing's commercial real estate pattern shows a multi center development trend. The operation of commercial format must also be changed according to regional consumption characteristics.

From the perspective of regional distribution, there will be new growth poles in the suburbs of Beijing and around Beijing. According to the data of the Ying Shi Group Research Center, according to the planned market entry plan for commercial property, Beijing will have more than 3 million 100 thousand square meters of new projects entering the market in the next 3 years, of which the commercial property in the non core business circle will account for 55% of the total new supply in the next three years. The acceleration of the regional development of Beijing and the gradual shaping and development of the emerging business circle will make the development trend of new commercial property to the suburbs more and more obvious.