Beijing Creatively Introduces "1+1" Mode, Capital Resources Give Birth To Unique Advantages

The business mode of < p > Beijing Dahongmen < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > business circle will usher in great changes in the coming years. A 1+1 mode with the combination of regional advantages and future strategic development is quietly forming.

< /p >

< p > recently, located in the core business area of Dahongmen, Beijing's Nancheng new landmark, Beijing Dahongmen garment trade city (Group), has been built in the five phase of Fuhai International Building.

The newly completed Fuhai International Building is standing on the ground floor 3 floors and 9 floors above ground. The sunken fountain plaza integrates the business district with the citizens' leisure life area. A cross street air corridor connects it with the Fucheng mansion of the first fur house in Beijing. This has made many businessmen who have been in Dahongmen for many years feel quite fresh.

< /p >

< p > in fact, since the construction of this "innovative" building, it has been closely affecting the sensitive commercial nerves of local clothing managers.

Fuhai International Building is the five phase project of Beijing Dahongmen clothing trade city (Group). The design, positioning and operation concept will greatly surpass the existing projects. It is considered by the industry to be the masterpiece leading the upgrading and pformation of Dahongmen business circle.

< /p >

< p > traction strength in reclaimed area < /p >

At present, China's garment industry is entering a new round of upgrading and pformation cycle. For apparel industry cluster and garment professional market, it is inevitable to pform from a single business channel function to a modern garment service industry as soon as possible. P

< /p >

< p > as an important clothing distributing center and garment processing industry gathering place in the country, the clothing trade circle of Dahongmen in Beijing has formed a clothing trade circle that radiated North China and even northeast Asia in the past 30 years.

The huge industrial capacity, especially the geopolitical advantage and broad development prospect in the core of the capital, has always attracted the attention of the national clothing operators.

< /p >

Under the pressure of industrial upgrading and pformation, Dahongmen clothing trade circle is also in need of a push to boost the original advantages and future development strategies of P, so as to form a greater competitive advantage.

< /p >

< p > "at present, there is no special headquarters base commercial body in the whole Dahongmen business circle. Basically, the business is mainly based on wholesale and retail business activities. However, with the development of industry, more and more independent brands are emerging in Dahongmen business circle. They all have stronger independent design and research capabilities, channel building capabilities and strong processing factories, and enhance their image and build a brand name and big name."

Han Dong, general manager of the project business consultant company, said.

< /p >

< p > is precisely under this background, two years ago, Dahongmen clothing trade city (Group) embarked on the exploration and deliberation of the five phase project.

< /p >

< p > creative introduction of "1+1" mode < /p >

< p > in the positive pformation of Dahongmen business circle, the pace of pformation of garment industry cluster in all parts of the country is accelerating, and new projects in specialized markets are emerging.

Among them, the construction of integrated display, R & D, design, marketing and other functions as one of the service platform has become one of the industry's consensus, and is generally summarized as the headquarters base mode.

< /p >

< p > however, in the late stage of operation, the headquarters base mode will often encounter the real problem: how can we really find out the cluster resources and enter the development of enterprises? How can we ensure the popularity of enterprises and boost the strength of enterprises to achieve a leap from quantitative change to qualitative change?

Regarding this, the high-level team of Fuhai International Building has a clear understanding. First of all, it is cautious and cautious in the positioning of the building. After nearly two years of investigation and investigation, it has finally introduced the "1+1" model (which is the 1 flagship store +1 Marketing Center) from the headquarters base mode.

< /p >

The operation mode of < p > "1+1" mode is more suitable for the characteristics of Dahongmen business circle and the needs of merchants.

Beijing Dahongmen clothing trade city (Group) general manager Chen Fang told reporters.

In the "1+1" mode, the marketing center is not separated from the sales shop. The building will use the low floor as the flagship store of the brand enterprise, and set up the corresponding marketing center on the high floor, covering various functions such as office, commodity display, paction, business negotiation and so on.

Such an approach clearly takes full account of the actual demand of the independent brand in the pformation, and is more grounded.

< /p >

< p > in this mode, the retail function of the building has also been mentioned to the absolute height.

"Zero and one stop" has been advocated for many years in the Dahongmen commercial circle, while Fuhai International Building has set its sights on the level comparable to that of the first large-scale shopping mall. The interior environment is extremely exquisite and leisure facilities are available.

In order to create a stronger retail atmosphere, Fuhai International Building has built a sunken plaza with the public life and leisure area. A cross street air corridor connected with Fucheng mansion connects the Fuhai lake with the large market groups nearby. It links up the stream of people and logistics and seamlessly butts together to enhance the popularity.

< /p >

< p > "we can not abandon the commercial advantages of Dahongmen business circle in the past thirty years, but we must also build a good ladder to build a platform to help a number of quality businesses enter a higher stage of development, relying on design and marketing to speak and make brands."

Chen Fang also stressed that the operation mode of Fuhai International Building is bound to be the direction of the pformation of the professional market of Dahongmen business circle in the future.

< /p >

< p > capital resources spawn unique advantages: < /p >

< p > at present, many professional markets are faced with an awkward situation which is incompatible with municipal planning.

< /p >

< p > "in fact, a lot of specialized markets are being built in a big way. An important factor is relocation. They will move out of the central part of the city, or lack of regional capacity. They must find new territories, but the Dahongmen business circle has no such concerns."

Han Dong said.

< /p >

< < p > in the 12th Five-Year plan of Beijing, Fengtai District has taken the construction of the "cultural creative industry area" as the strategic goal of the future. It puts forward the strategic goal of speeding up the adjustment and upgrading of the industry and constructing the new spatial pattern of the "two zones and many groups", and one of them is the "Dahongmen fashion creative industry gathering area".

In the planning, as the core area of Beijing fashion capital, Dahongmen fashion creative industry gathering area will be built into a landscape environment demonstration area with perfect infrastructure, beautiful regional environment, good service management standard, good brand image, and gathering high-end talents, capital, technology, information and services, fashion design exhibition area, < a target= "_blank" href= "http://www.91se91.com/" > dress less than /a > cultural interpretation area, popular trend publishing area and famous brand incubation area.

< /p >

< p > policy support is undoubtedly a good medicine for centering.

In the future, the survival space of Dahongmen business circle will not only be squeezed, but will speed up with the pace of international metropolis development and actively pform into the role of new landmark.

It is precisely based on this positioning and advantages, the Fuhai International Building will extend its investment vision to the whole country and even the world.

< /p >

< p > first, taking the brand road is the demand of the high quality merchants in Dahongmen. The birth of Fuhai International Building is in line with the needs of these merchants. Secondly, Fuhai will become the "bridgehead" of the national garment enterprises entering the North China market, and its influence can radiate the whole country and even the surrounding countries. Once again, Fuhai first occupies the commanding height of the capital's clothing fashion commercial body, and provides an excellent path for the European brands, the independent brands of the surrounding countries and regions, the < a target= "_blank" href= "http://www.91se91.com/", the designer /a brand and so on.

< /p >

< p > generally speaking, we should give priority to policy support and supporting services to local leading brand enterprises, strive to "push up", and strive for "imported" to other high-quality brands at home and abroad, which is the purpose and concept of Fuhai International Building.

< /p >

< p > high positioning is both a pressure and a driving force.

The branding of China's clothing industry has already ushered in the best period of development, and national brands like "exceptions" are emerging. China's discourse power in the world fashion industry is constantly increasing.

Fuhai International Building is waiting to seize the opportunity to give full play to the function of "big brand incubator and catalyst" and urge the entire Dahongmen business circle to form a positive energy cycle.

< /p >

< p > 10 original creation of new industry < /p >

< p > how to realize resource centralization, facilities matching and location characterization in Fuhai International Building is undoubtedly a long-term topic.

< /p >

< p > Fuhai International Building project is the five phase of Beijing Dahongmen clothing trade city (Group).

Over the years, Beijing Dahongmen clothing trade city (Group) has been driving the development of the entire Dahongmen business circle, and gradually formed a high and low echelon style garment industry chain, which is a leader in terms of market size, business efficiency, brand influence and so on.

< /p >

< p > in the operation team, the five phase of Fu Hai International Building brings together the elite of the group's top management and management team, and actively introduces the top brains of the industry, such as planning companies and operation consultants.

After a long period of planning, the group put forward 10 innovative measures in line with local conditions. In addition to the hardware layout of 1+1 exhibition platform, sinking square, air corridor, more than 1000 square meters of storage space, and 1000 underground parking spaces, the software layout also proposed the first pioneering work in the Dahongmen business circle, such as international operation team, VIP service assistance, customized berths, 1 dragging 2 rare shops, etc.

Under the guidance of "carrot and stick", the whole concept of "zero, display, business complex" has been effectively supported.

< /p >

< p > "Fuhai International Building is not only a landmark building in hardware, but also has high hopes in the soft power training, hoping to become an invisible milestone.

The building and investment is just the beginning. In the future, we will closely integrate the building development with the capital's position in the fashion capital, and strive to build the best clothing headquarters economy and brand development platform in the northern region.

Chen Fang said meaningfully.

< /p >

< p > it is learnt that after the end of the investment, the building will cooperate fully with the trade associations, local clusters, designer groups, institutions, research institutions and other intermediary agencies, and help each other in resources such as design, production, marketing, e-commerce and so on.

At present, a series of projects, such as the creative design Park of university students and the introduction of China Textile Design Center branch, are all in the process of planning and promoting.

< /p >

Opportunities and challenges always exist side by side. The development of Dahongmen garment industry cluster has always affected the pace of the clothing trade and circulation industry in the north, affecting the construction process of Beijing fashion capital, and its future is worth looking forward to.

To be sure, the completion of the five phase of Fuhai International Building is undoubtedly a sign that the whole region will embark on a fast track of pformation and upgrading, and become a new starting point for the development and innovation of Dahongmen business circle.

< /p >