Han Style Clothing Shenzhen Innovation Avoids "Tragic Battlefield"

< p > > span style= "font-size: 12px" > 16 days, Shenzhen Jie Sheng "a href=" http://www.91se91.com/ "target=" _blank "> dress" /a "Co., Ltd., chairman Li Xiao held the spring and summer 2014," less than "," clothing "," the order "," clothing "," the order "meeting, the scene is hot, and he also has an identity -- Wuhan port Sen Xinhui Garment Co., Ltd., but the order of Wuhan will be carried out as early as the end of this year.

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The time difference between < p > development cycle reflects the gap between Han and Shenzhen apparel industries intuitively.

In fact, Li Xiao, who went to Shenzhen to build a high-end brand from Wuhan in 2011, is constantly reflecting on this gap.

This year, the annual sales volume of Shenzhen brand "Shi Hua Bu Lang", which has spent 3 years in operation, is expected to exceed 400 million yuan. However, it has developed 20 years in the Han Dynasty, and the annual sales volume is expected to be 80 million yuan.

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< p > < strong > talent advantages attract enterprises "southeast flight" < /strong > < /p >.

< p > Li Xiao said that in the past 3 years, four or five Wuhan clothing enterprises have developed to Shenzhen.

The most attractive business is Shenzhen's human resources.

Although there are many excellent textile and clothing colleges in Wuhan, high-level designers of fashion design and fashion industry are still moving to coastal areas, and it is difficult to recruit high-end brand clothing talents in Wuhan.

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< p > Li Xiao emphasized the importance of local policies to attract talents.

"I was a master of returned overseas in 2011, but I want to settle in Wuhan, but it is very difficult.

Such an environment can not attract more fashion and fashion talents to stay in Wuhan.

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< p > < strong > innovation, in order to avoid the "tragic battlefield" < /strong > /p >

< p > nowadays, Li Xiao's business in Shenzhen is settled in Futian District.

The whole industrial park is not large, but there are 37 listed companies.

The clothing industry and the high-tech electronic industry keep pace with each other. It is the two largest tax pillar industry in Futian District.

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< p > < < a href= > http://www.91se91.com > > dress > /a > most of enterprises are struggling on the edge of small profits. But in Shenzhen, the clothing industry is a "profiteering industry", and the profit and tax contribution rate of many enterprises has exceeded that of the automotive industry in many enterprises. "A"

Li Xiao introduced that the pricing rate of the brand products made in Shenzhen reached 8-12 times of the product cost, and the gross profit rate of the single product was more than 50%.

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Behind P's high price is still the best seller's ability to innovate.

"Product innovation is always the first and only irreplaceable market discourse power. Do not put yourself on a battlefield that is too tragic."

Li Xiao said, even wholesale products, also need to innovate, such as Shenzhen wholesale boss has been widely used network order, a style dress can do 80 thousand at a stretch, such a large volume in Wuhan is hard to imagine.

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< p > < strong > the government can only "add icing on the cake" to < /strong > /p >

< p > how to revitalize the clothing industry in Wuhan? Experts and entrepreneurs have been supporting Wuhan's clothing industry at the Symposium on revitalizing Han Pai costumes held yesterday by the municipal CPPCC.

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< p > > Wuhan a href= "http://www.91se91.com/" target= "_blank" > textile < /a > professor Zhong Anhua suggests that institutions and large enterprises should join the group with the world's first class fabric suppliers. Fu Jie, President of Giovanni apparel company, believes that Wuhan should focus on training a number of clothing benchmarking enterprises to form a strong brand.

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< p > Li Xiao believes that the government can only "add flowers to the cake". To rebuild the image of Han style clothing, the key is to rely on the efforts of the enterprise itself.

"The boss of Wuhan should go out more and have the courage to authorize professionals to do professional work and to step onto the capital market as soon as possible.

China's apparel industry has inevitably been decentralized and concentrated. Now that it is not big, many small businesses will be eaten. "

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