The Order Will Be Concentrated In &Nbsp; 4 Major Marketing Strategies For Shoes And Clothing Brands.

Strategy 1: diversifying into operation

Fujian Qipai group said in its 2010 autumn and winter new product conference that this year marks the beginning of the new era for the development of Qipai.

Seven cards

Hong Zhaoshe, chairman of Fujian Qipai Group Co., Ltd., said that with the deepening of globalization, China

Strategy two: extend audience groups

2010 new autumn and winter products continue to be "internationalized".

"Our new product pays more attention to product life style and product serialization, and carries out a series of combination design from color, style and fabric."

Wang Jianwu, manager of fortune and bird business and business, told reporters that "the overall performance of the new products in autumn and winter in 2010 is more intense than in previous years. The audience has been greatly stretched and stretched so that the competitiveness of the terminal can be effectively enhanced."

In order to fully reflect the design concept of the 2010 autumn and winter, and display the superiority of the new season products to the dealer customers nationwide, the company also hired the famous choreography team of Beijing and the team of dance and beauty and more than 30 super A-level models at home and abroad.

Hong Huihuang, President of fortune bird clothing Development Co., Ltd., told reporters: "if you want to be bigger and stronger, you must have strategies, beliefs and teams, formulate goals and plans clearly according to your strategy, and then form an organizational structure, that is, a team, and then execute it. We plan to divide the project in advance, in and after the event, plan the responsibility in advance, determine responsibility, formulate action measures in the matter, check the mechanism, and formulate incentives and improve measures afterwards.

Next, we will constantly optimize the company's internal management according to the plan before, during and after the event, strengthen the internal responsibility mechanism and performance appraisal mechanism, and create greater value for the company.

It is reported that the fortune bird company has spent huge sums of money on the introduction of the "3S" management system and implemented it inside the company and 18 distribution offices, which has achieved remarkable results.

"In addition, the rich birds will continue to strengthen the internal responsibility mechanism and performance appraisal mechanism, and adopt a scientific and reasonable way to create greater value for the company."

Hong Huihuang said.

Strategy three: market segmentation.

This year's new two major clothing series, the introduction of fabric and style design, embodies the brand's spirit of innovation.

Two series of leisure activities: "new English classics" and "New England"

The two series have strong market segmentation strategies. The former includes the two consumption concepts of "fashion city" and "fashion business", mainly for high-end business people in large and medium-sized cities, with high quality and added value of products. The latter is integrated into the concept of "urban mobility", which is mainly for travel, sports and leisure, and is adapted to the trend of leisure sports in today's society.

What is worth mentioning is that AI Dun Bao also has originality in the terminal management. This year, Taiwan is invited to be a "gateway" team to plan and operate. It has adopted different promotion methods with other brand clothing, which has increased the interaction between sales terminals and consumers, attracting more attention from consumers and terminal sellers.

AI Dun Bao said that the brand of clothing is a magic weapon to do well in the terminal, but to achieve this, it is still inseparable from the constant innovation of brand and product.

Strategy four: take advantage of outdoor sports events

In recent years, with the continuous warming of outdoor sports market, more and more outdoor brands at home and abroad are rushing to the outdoor sports market.

The United States Tianlun Tian (Hongkong) international investment company recently held this autumn and winter new products conference, said it will strengthen sales terminal construction, and strive to open up the domestic market.

According to the data released by the Asia Outdoor products exhibition, sales of outdoor products are expected to reach 6 billion to 8 billion yuan by 2010.

Industry experts predict that China's "big outdoor" market is on a rising trend.

Xu Zhiqiang, chairman of the US Tianlun Tian (Hongkong) international investment company, said that before the Tianlun Tian brand became the official honor sponsor of the 2009 National Mountain Bike Championship, it will also enhance its brand influence in the future by sponsoring other outdoor sports events at home and abroad.

In the two-year marketing plan formulated by the company, sponsoring outdoor sports events to promote brand has become the main promotion strategy of Tianlun Tian brand.

　　他表示：“戶外運(yùn)動賽事和戶外運(yùn)動產(chǎn)品有著緊密的聯(lián)系，與各類戶外運(yùn)動賽事合作是該類產(chǎn)品最好的品牌宣傳渠道。以后，我們還將努力尋求與國際相關(guān)賽事合作的機(jī)會，借此來推廣品牌。”