Jiang Hengjie: The Clothing Industry Has Gone Through The Storm And Renewed Its Value.

2009: work together in the same boat and forge ahead

In the past year, in the face of the global economic crisis, colleagues both inside and outside the industry seek common industry development, actively explore domestic and international markets, and continue to promote. clothing Brand development strategy to promote industrial spanformation and upgrading. On the one hand, the China clothing association insists on doing well the research and statistics work of the industry, so that it has monthly data, quarterly analysis and annual reports, collects and collects all kinds of relevant data and information, reflects the demands of industry and enterprises in a timely manner, provides a lot of detailed data and practical evidence for the decision-making of the government departments, and actively assists the government in carrying out strategic research on the macroeconomic situation and the direction of the industry development, and conducts special and special research according to the needs of relevant government departments and industry centers.

The association makes full use of resources inside and outside the industry to strengthen coordination, communication and contacts with the government and relevant departments. It also recommends and strives for industrial policies and ecological environment conducive to the overall development of the industry, and participates in formulating and implementing national macro-control measures and industrial policies. Under the long-term efforts of the association, September 26, 2009 Industry Jointly issued with the Ministry of information technology, the national development and Reform Commission, the Ministry of finance, the Ministry of Commerce, the people's Bank of China, the State Administration for Industry and commerce, and the seven ministries of the State Administration of quality supervision, inspection and quarantine, the guiding opinions on accelerating the construction of independent brand of apparel home textiles.

In helping enterprises to expand their domestic and foreign markets, the association has organized various large-scale clothing exhibitions, especially the China International Clothing and Accessories Fair (CHIC), to build a good display, communication and trade platform for enterprises and brands. Jiang Hengjie said that the association has always promoted the comprehensive level of China International Clothing and Accessories Fair (CHIC) to help enterprises expand business opportunities and expand domestic and foreign markets as an important part of the service of enterprises and industries. CHIC2010 has an exhibition area of one hundred thousand square meters, and more than 900 Chinese and foreign clothing and apparel brands from 23 countries and regions are exhibiting. More than 11 professional spectators visited and discussed. In 2009, the association successfully hosted China. Spin Clothing trade exhibition (Paris) exhibition, fashion Originality Exhibitions at home and abroad, such as space, have promoted the development of domestic and international garment market and clothing trade.

In addition to the above three aspects of industry research, situation study and market development, the association has also actively carried out seven aspects, including brand strategy, cluster upgrading, enterprise operation, standard system, information service, international exchange and self construction, and achieved corresponding results in 2009.

2010: analyze the situation and find the right direction.

Last year, garment production in China continued to decline and regional role spanformation was drawing near. In 2009, China's Enterprises above Designated Size completed 23 billion 750 million production, an increase of 6.94% over the same period in 2008. The total output of clothing in China was 40 billion, 13.04% lower than that in 2008. At the same time, resources have been concentrated on large enterprises and industry efficiency has been improved. "Reducing staff and increasing efficiency" has become the biggest feature of the garment economy in 2009. Investment in infrastructure construction has been reduced, and investment in channels and technology has increased. Domestic demand is low and stable, and supply and demand are rational. Clothing exports have dropped sharply.

Jiang Hengjie concluded that in 2009, the external development environment of China's garment industry was the most unfavorable and the most obvious internal change was in the industry development. In the first half of last year, domestic demand for industry once fell into a trough. However, in the second half of the year, the small business took a turn for the better, and the overall efficiency level of the industry showed a good turn in the case of low domestic demand. Among them, the overall efficiency of Enterprises above the industrial scale showed a marked improvement, and the proportion of production, sales, profits and exports of Enterprises above designated size increased significantly in the whole industry. The industry resources are rapidly concentrated to the dominant enterprises, the polarization of industries is intensified, and the small and medium-sized enterprises have been eliminated. The decline in garment production shows the turning point of the development of the garment industry. China's garment industry began to expand on the road of scale expansion.

At the beginning of 2010, the overall economic operation of the garment industry was better, and the production, export and investment were all restored, and the level of operation and efficiency of the industry were steadily rising. International and domestic demand showed signs of recovery. However, there are still many uncertainties in the development of the industry. In addition to the uncertainties in the process of market warming and the uncertainty of the speed of recovery, the changes in domestic industrial policies and the changes in the international industrial environment have made the industry ahead of itself. From the perspective of development, in 2010, capital war will become a new way of industrial competition; the division of labor will be refined from product refinement to meticulous business; the application of soft science, informatization and logistics will increase; the industry will move from "clothing family" to "big family of clothing". In the "clothing family", each member may have multiple identities, and the products of enterprises and brands will be diversified and serialized. The boundaries of clothing are becoming more and more blurred. From products to enterprises, from regions to nationalities, the characteristics of industry boundaries are blurred, the boundaries of enterprises are fuzzy, the boundaries are fuzzy, the boundaries are blurred and the boundaries of products are fuzzy.

Jiang Hengjie finally pointed out that facing the future, we need to continue to work hard and forge ahead. The association will continue to intensify its efforts in the following 8 aspects: to carry out in-depth research on industry and enterprises, to do well in the industry situation and market research; to identify the direction and goal of the garment powerful country around China; to continue to do well in exhibitions and related activities at home and abroad, to help enterprises and brands develop the market, to encourage independent original brand innovation and development, to promote the spanformation and upgrading of the garment industry, to guide the industrial gradient spanfer, to support the development of industrial clusters, to assist the government in doing well the work of the industry, to maintain the health and safety of the industry, to strengthen the macro guidance work of the industry, to advocate the enterprises to fulfill their social responsibilities, to pay attention to the construction of industrial business innovation and capital innovation, and to promote the healthy development of the industrial financial system.