Quanzhou Enterprises Must Not Put Their Eggs In One Basket.

Insiders said that the export of footwear in Quanzhou was a resumption of growth and the export situation remained complex in the second half of the year.

Footwear exports in Quanzhou are still concentrated in the European Union and the United States. Affected by the high unemployment rate in Europe and the United States, Quanzhou shoe enterprises in the future should pay more attention to emerging markets such as ASEAN and Latin America, and avoid "putting all eggs in the same basket".

"Orders in the first quarter were three times higher than in the same period last year."

Ren Shenwei, manager of Foreign Trade Department of sporting goods Co., Ltd. is slightly excited.

On the one hand, affected by the financial crisis, Guangdong shoe enterprises went bankrupt last year, and many overseas orders went to Quanzhou. On the other hand, due to the depletion of inventory, it is urgent to "make up".

"By the end of last year,

From 1 to March, the Quanzhou inspection and quarantine department inspected 18630 batches of export footwear and the value was $555 million.

On average, the price of each pair of shoes exported to Quanzhou has risen to $4.13, an increase of 22.9%, a record high.

What is more worth mentioning is that some shoe companies have refreshed the highest price unit's internal record with "21 dollars / double".

Quanzhou inspection and Quarantine Bureau responsible person analysis, export unit price rise also has another reason: since last year, many small shoe enterprises were eliminated, low price shoes exports reduced, the overall industry quotation can go up.

Data show that from 1 to March, Quanzhou footwear exported to the European Union and the United States two major markets totaled 280 million US dollars, accounting for 50.45% of the total export value of footwear exports in the first quarter, an increase of more than 30%.

Despite rising demand in Europe and the US, it is worth noting that the unemployment rate remains at about 10% in the US and the euro area in the short term.

Experts predict that this high unemployment rate will continue for a long time, and local market demand may therefore fall.

In addition, the high unemployment rate makes the developed countries face serious political pressure, and many countries will enter the election year in the next two to two years to divert the attention of the Chinese people.