"Market + Exhibition" -- A New Dawn Of China'S Professional Market Development

At present, some independent exhibitions are seeking cooperation with the professional market, and strive to expand the industrial chain belonging to the exhibition. The professional market is increasing the exhibition function and actively extending the industrial chain of the professional market.

The game between them is "Exhibition + market" or "market + Exhibition"?

Is "strong combination" or "strong or weak combination"?

Let's wait and see.

With the continuous development and improvement of the market economy, the exhibition has become the carrier of people to accept the latest information and grasp the trend of the market. Especially textile and clothing exhibitions are emerging in an endless stream, and become an important force to boost industrial upgrading and market pformation.

During the competition of many comprehensive exhibitions and professional exhibitions, comprehensive exhibitions such as CHIC (China clothing and Fashion Fair) have already had a certain scale and influence, and professional exhibitions such as Yiwu small commodities and Shaoxing textiles have also entered the list of internationally renowned exhibitions.

So, in the future, what kind of exhibition will be more potential and vitality?

The purpose of the exhibition determines the future of the exhibition.

In addition to a few large, brand and comprehensive exhibitions, the future exhibitions will continue to be vigorous. Some other exhibitions will no longer be limited to trade fairs. Instead, they will focus on value, focus on helping enterprises and markets build brand values, and pform from pure exhibition platform to value platform.

In a sense, the era of purely relying on exhibition profits will soon be gone. Local governments rely on exhibition industry's ability to absorb industries to promote industrial linkage development, realize regional economic prosperity, and promote "industrial clusters, professional markets and brand exhibitions" under the "Trinity" exhibition model is becoming stronger and stronger. "Exhibition" is becoming a new business card of regional image and professional market.

Because a brand exhibition needs four major prerequisites: "high visibility of the industry, good scale effectiveness, clear market and professional audience, standardized service and perfect functions".

Therefore, the support from the relevant government departments, the hardware conditions of the exhibition hall, and the industrial foundation of the industry are indispensable to the three conditions.

China's professional market has experienced two stages of development and two growth models: the industry promotes the market (the origin type) and the market promotes the industry (distributed).

For a time, some areas focused on developing industries and weakening market functions; some regions focused on market development and then led to industrial development, such as Yiwu.

However, in the current environment of market development in all regions, the combination of "industry and market" has become the basis for the development of brand business circles. Like Shaoxing, we have concentrated on integrating and expanding the professional market on the basis of strong industrial clusters, and have shown new vitality and prospects.

It is noteworthy that the specialized market has begun to form a market industry chain that integrates "cluster procurement, commodity display, brand incubation, e-commerce, warehousing and distribution", and has formed an industrial chain system with production enterprises as downstream industries and exposition exhibitions as the upstream industry, forming a new development pattern of "professional market expanding new space and brand exhibition seeking new platform".

At present, some independent exhibitions are seeking cooperation with the professional market, and strive to expand the industrial chain belonging to the exhibition. The professional market is increasing the exhibition function and actively extending the industrial chain of the professional market.

The game between them is "Exhibition + market" or "market + Exhibition"? Is it a "strong combination" or "strong and weak combination"?

As a more complete industry concept, the resources that can be mobilized and stimulated by the professional market are relatively limited. From the connotation of the exhibition itself, the industrial chain formed and included by the exhibition is also very strong, far richer and more comprehensive than the pure professional market, and has greater public participation, attracting more people and gathering more popularity.

Therefore, under the guidance of the concept of exhibition industry, the professional market can design more complete functional groups.

However, from the perspective of marketization, the "industrial clusters, manufacturing enterprises, brand goods and specialized market platforms" that the professional market relies on will be more appealing and convincing. If we look at the industrial chain, the form of "market + Exhibition" has more potential and vitality.

It can be seen that the professional market will inevitably become an exhibition that never ends.

The revelation of the exhibition to the future development of the professional market:

(1) in the case of the development of a certain theme industry to a fairly large scale and the formation of influential production bases and sales centers at home and abroad, by holding large-scale and high-grade international exhibitions, we can bring a breakthrough industrial fission to the existing advantageous industries, gather and release huge fission energy, and push the local industry into a broader national or global market, and get a brand new development space.

(2) once such an industrial fission has been realized, efforts should be made to solidify the results of fission and continue to develop in depth and form regular exhibition activities.

(3) a top-level international exhibition can enhance the visibility of a region in the world, which is difficult to achieve in traditional market pactions.

(4) brand exhibitions can represent China and the world in an all-round way in this industry.

(5) under the conditions of the modern regional large traffic pattern, the exhibition effect will form the "exhibition economy" phenomenon in the regional economy.

The combination of "industry + market + Exhibition" brings about three changes to the professional market at least.

The first is the change of trading mode, and the change from spot trading to exhibition trade ordering. The two is the change of business entities, and the pformation from commodity agents to brand manufacturers. The three is the pformation of operation mode, and the pformation from the market group operation of merchant + market to the operation of industrial chain of "government + business circle".

The form of "market + Exhibition" will bring more new changes to the development of future professional market.

First, the professional market is gradually emerging in the form of business circles, and --MM (Market Mall), the core of which is a professional market, is built.

Two, the production enterprises began to enter the specialized market, set up exclusive brand display area, and create EBD (Exhibition Business District) business district in the specialized market, forming "industrial headquarters".

The three is to integrate the contents of "exhibition, forum training, brand exhibition, information exchange, cultural creativity, leisure and entertainment" in the exhibition to form a "shopping tourism area".

It is believed that the combination of the market and the exhibition, such as the "double dance" that turns up and the cheerful "two person Zhuan", will surely bring a new dawn to the development of China's professional market under the shadow of the global financial crisis.