Hangzhou'S Destruction Of The "Wall" Is Happening.

In the September P retail circle, some of the ups and down of the storm were thick and thin. In September this year, Hangzhou Tower shopping mall enters the second phase of its "three year plan". By the end of this year, it will complete the overall expansion and upgrading of luxury and luxury. At the same time, its external expansion has attracted much attention. The first exposure of investment promotion materials in Xizi international project is that the concept of urban life experience center is obviously different from any previous department store or Mall, as well as the LSE life supermarket with continuous extension, and the planned OUTLETS. < /p >
< p > if every business mode is a product of made in Hangzhou Tower, these products seem to belong to different formats. However, the products of different formats have the same internal selling lifestyle and life dreams. < /p >
< p > if there is an invisible wall between different industries, then the Hangzhou Tower should do "breaking" and "setting up", so that we can find a common rule of operation, that is, "service" and "experience", so that we can truly cross border business between different formats and create a retail Kingdom like LVMH, and become a truly "full channel service experience retail operator". < /p >
< p > outside the enclosure wall < /p >
< p > breaking the "fence", metamorphosis is happening < /p >.
< p > three years of adjustment and planning, let Hangzhou Tower once again consolidate its own business empire, and in the minds of senior executives, such a "big fight" adjustment is not just simply upgrading and upgrading, they have greater ambitions and boldness, that is to break the "fence" between different retail formats. < /p >
< p > "Hangzhou Tower has moved from the theme department store to the shopping mall. In the future, we will experience the role change of the retail operators through the full channel service." Tong Minqiang said. < /p >
P, a full channel service experience retailer, seems to be a bit awkward. But from the frequent expansion of Hangzhou Tower, we have been able to smell the Hangzhou Tower that is good at seizing the needs of the market and customers. It is necessary to expand the extension of retail sales from the simple department store selling way to supermarkets, shopping centers and even outlets to sell life dreams and quality services. < /p >
This change is easy to remind people of the international luxury giant LVMH group. In June this year, LVMH Group acquired the majority of the Italy 100 century cafe COVA, the Italy luxury group Loro Piana known as cashmere Alpaca fabric, and even bought a resort hotel on the Caribbean island. The industry interpreted these moves as LVMH has played the concept of "big retailing", which has passed through a target= "_blank" to "href=", "clothing", "dessert", "hotels", and sold with a symbol of color and color of life. < /p >
< p > external expansion, key to completion of identity change < /p >
At the moment, the west international project of the Hangzhou Tower expansion is stepping up. This block, located at 60 west of Qingchun square, Jianggan District, is planned to be a commercial complex integrating shopping, office buildings and hotels. The whole project is expected to be completed by the end of 2014. In 2015, the 280 thousand square meter commercial complex is expected to break out. < /p >
< p > Hangzhou Tower has begun to prepare for the investment of Xizi international. On its external investment promotion materials, it has written with a clear look: "city". Life. A City, a lifestyle. In today's rich and abundant material life, what kind of life can let us relax the mind and body? Hangzhou Tower West City Square to give you the answer. < /p >
< p > obviously, this is no longer a "Hangzhou Tower" shopping mall. Instead, it is positioned as "city life experience center", "city life hall", "boutique" a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Museum, culture and Art Museum, children's micro world...... From the perspective of layout, Xizi international is born out of the powerful customer service capability experienced by Hangzhou Tower in department stores, and it needs to create a brand new lifestyle related retail mode. < /p >
< p > in addition, the opening of LSE city life hall in Wulin city also lets Hangzhou Tower expand into the "fast lane" in the external expansion of LSE supermarket, which is also different from the retail store in department stores. It will also become one of the keys to the opening of retail operators by Hangzhou Tower. < /p >
"P" and more information, Hangzhou Tower is likely to open the first Oteri J shopping center, the project has entered the final stage, although oetles and the shopping city is not the same format, but with the excellent partnership between the Hangzhou Tower and brand suppliers, and the ability to manage the goods, such a full format of water test, is unforeseen, and reasonable. < /p >
< p > a few pieces of two centimeter thick honeycomb aluminum panels, and form a huge B facade, shining brightly in the sunlight. Almost every passer-by could not help looking up, but an idea flashed across the mind: LV is not unusual. But only the staff of Hangzhou Tower knew clearly that the gap between the aluminum plates was actually accurate to millimeters. The actual size of the aluminum plate at the bottom was smaller than the top, and countless detailed details were achieved. < /p >
The new facade of P B has returned to people's attention, and the adjustment of luxury magnates has all been put in place. This time, LV expanded from the initial more than 300 square meter area to a more than 1000 square meter, flagship posture of three levels. The products sold also extended from the previous < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > package to clothing, accessories and other products, and became a store specializing in female customer service. Hermes, Cartier, Dior, Tod 's and other big names have also completed a leap of two levels of adjustment. After adjustment, the business area of the luxury goods area has almost doubled, and the luxury kingdom of Hangzhou Tower has once again laid a strong position. Another news is that PRADA, who lingered outside the Hangzhou Tower for four years, is finally expected to enter A after this round of adjustment. < /p >
< p > luxury Kingdom upgraded to "flagship posture" < /p >
< p > C seat future: light luxury + quality life < /p >
< p > in a report issued by Iresearch, it is said that people aged 20 to 40 have a monthly income of more than 2000 yuan, and those with a college degree or above are the target audience of light luxury goods. < /p >
< p > the concept of light luxury has become popular in recent years. It belongs to the high-end commodity with a downward trend in the price range of luxury goods. The most typical example is the secondary line of big brands, or < a target= "_blank" href= "http://www.91se91.com/" > designer "/a" brand, the unit price will not exceed four figures. < /p >
< p > this "cake", Hangzhou Tower C is trying to win. Among the young buyers in Hangzhou, the famous Alexander Wang, Michael Kors, Tory Burch and other personalized designer brands will all enter C before the end of this year. For many buyers in Hangzhou who are keen on light luxury, they can only buy on their own. This is indeed good news. < /p >
< p > the concept of light luxury has been produced. Hangzhou Tower has put its eyes on the post-80s and 90s. Buyers of traditional luxury goods have a strong purchasing power, but their age is increasing. With the growing maturity of young buyers, their purchasing power and aesthetic vision determine the future trend of luxury goods market. Obviously, light luxury goods are their best minds and the best springboard for the transition to traditional luxury goods in the next five years. < /p >
< p > except for light luxury, many careful guests have found that some parts of the LSE supermarket have been renovated by the curtain. Looking back at the grand occasion of LSE's opening, Tong Minqiang still remembers: "at that time, our supermarket only sold fruit, and there were tens of thousands of turnover a day, and imported milk and yogurt often broke up." < /p >
< p > of course, Tong min Qiang is always paying attention to the changes of customer consumption habits over the past two years. He finds that in the past year, the "organic food" of healthy and fashionable has begun to sell well after the "gift economy" has subsided. "We will increase the proportion of" eating "and introduce more high-grade ingredients and fresh vegetables. In addition, we will also build a new breakfast center, which will provide healthy breakfast foods such as bread, milk and cheese. Besides, the pastry will also appear in the future. Tong Minqiang said. < /p >
< p > the "Qian Kun shift" behind the storm of negotiation "/p".
< p > in the three years of planning and adjustment, the biggest difficulty is the movement between A and D. The original list and jewellery area of A will be moved to D. < /p >
< p > the adjustment of the A seat was placed on the agenda of the senior officials very early. Among them, the table and jewellery area in A block has become the target of adjustment. For such commodities, single cabinets can no longer meet their needs, and D seats can provide them with a larger area and create more possibilities. However, it is difficult to achieve this bold vision. A few days ago, Tong Minqiang was negotiating with a group of senior watches of a large group of watches at the table. Sitting beside him was the president of Swatch Asia Pacific. He heard that he wanted to transfer the counter in A to D, and the foreigner almost jumped up. In their hearts, A seat was a good place for consumption and maturing, while the unfamiliar D block and A block were separated by a road, which made the brands feel uneasy. < /p >
"P > this situation, before Tong Minqiang came to think of it," A block can not give the big brands a larger area, in the future, the expansion must be a topic that can not be circumvented, and D block has better property conditions. In the long term perspective, it will be more suitable for the development of brands. " Tong Minqiang's remarks fell silent on the table, and it was obvious that his words touched several big executives. Through several rounds of verbal and psychological battles, the big names have set their own location and site in D. < /p >