Focus On Down Jacket For 43 Years, Milan Fashion Week Strongest Team Gathered In Bosideng Show.

As the only Chinese down garment brand landing in Milan fashion week, Bosideng released the fashion week series at the Design Museum of Italy's famous art landmark three at 21 pm on September 19, 2019. Hollywood famous movie stars, Oscar Nicole Kidman, cosmmaker Chiara Faragni (ChiaraFerragni), VOGUE editor in chief of Italy, Italy star Ottavio Fabbri (Ottavio Fabbri) and others come to the scene to help boost the Milan fashion week in Milan. The world's most popular supermodel Kendall Jenna (Kendall Jenner) opened for Bosideng Milan show, the first time she showed up for Chinese fashion brands. Jean-Paul Gaultier, a world class costumes designer, has also expressed support for Bosideng fashion week in Milan in social media.


Superstar gathering


A good match for Boston


As the world's top fashion feast, Milan fashion week, which has a long history of 52 years, has attracted the attention of GUCCI, PRADA, Giorgio Armani and many other international brands. As one of the four fashion week in the world, Milan fashion week has been regarded as the barometer of fashion design and consumption in the world. It has a deep history and strong artistic atmosphere. The fashion week in Milan has strict standards for brand screening: world-renowned reputation, ingenious sense of design and exquisite product technology are essential dimensions of consideration. This year, Bosideng, who focuses on down jacket for 43 years, has entered the official schedule of Milan fashion week. As the only Chinese down jacket brand, it has shown the professionalism and design strength of the Chinese brand to the whole world.


Pos den Milan fashion week gathered among the stars. Oscar, Niicole Kidman, dressed in Boston's Coloured long style down jacket, appeared in a black suit and perfectly interpreted the charming charm of the goddess of Hollywood. For the first time, Kendall Jenner, the first time for the Chinese brand, took the lead in this big show, wearing a long series of down garments of the Bosideng theme series, and the gas field was fully opened. Kendall Jenna, the first time in the world. Chiara Faragni, the world's first blogger on the cover of VOGUE magazine, is also wearing a new Boston product in the front row of the show in. In addition, the global authoritative fashion magazine "VOGUE" Italy editor in chief Emanuele Farneti, Italy starry artist Ottavio Fabbri, Italy Maran Oni fashion art Dean Giulia Pirovano, Italy Fashion Association chairman Carlo Capasa, Chanel photographer Solve Sundsbo and so on also visit the showcase of Bosideng Milan fashion week.


Stars in Italy


Integration of professional craft and natural inspiration


Bosideng chose the famous art landmark in Italy, Triennale Design Museum, to hold the fashion show of Milan in three.


The Milan fashion week series takes the theme of "starry sky, extremely cold, and vast land" as the theme. This series takes the concept of close to nature, feeling the collision between remote civilization and modern technology, and borrows the patterns of stars, Aurora and bamboo forests, and so on. It uses soft, cold proof and moisture permeable fabrics and processes to explain the integration of all things and express the beautiful vision of human nature.


This time, Italy's national treasure - class artist OttavioFabbri created a special oil painting "starry sky" for bostin, the inspiration for the design of the Milan fashion week star series. OttavioFabbri has the nickname "starry creator" and is known as "Mozart in the painting world". In addition, he was personally interviewed by the Pope of the Vatican. In view of his outstanding contribution to the exploration of the stars, Ottavio received a lifetime sponsorship from the European Space Agency as a commendation.


The combination of professional down jacket and modern art is the original intention of Bosideng and Ottavio Fabbri cooperation. Its symbolic "starry sky" oil painting has been widely used in the down cut of different shapes. Inspired by starlight, reflective fluorescent materials are used by designers in such areas as brim, flap and zipper. Bosideng hopes to cooperate with the artists in order to blend the eastern and Western cultures and create a new artistic spirit in the practical products of down jacket.


The Pos den Milan fashion week series fabric has the function of windproof and rain proof, and can withstand the extreme cold test of thirty degrees below zero. On the basis of cold resistance, Bosideng further upgraded the fabric into an environmentally friendly fabric. The use of degradable fiber in the theme of the earth can reduce the two pollution to the earth and air. The reflective fabric of the star theme and the display of flower and grass patterns under sunlight can not only enhance the safety of outdoor activities, but also be more interesting. The application of nylon graphite self heating fabric in the extreme cold topic not only effectively solves the problem of dry electrostatic, but also has antibacterial, antibacterial and anti ultraviolet effects. Bosideng aims to create a cleaner earth environment and a better life through strict screening of fabrics.


International stars are planting grass.


Overseas buyers showroom competing for money


The Bosideng fashion week in Milan has received extensive attention both at home and abroad. In addition to the attention of the design exhibition of the three annual exhibition in Milan, Bosideng Showroom is also surging in the same crowd. Showroom is not only a rich display of bright series, but also a venue for everyone to punch cards and take photos. Fashion bloggers and well-known buyers have tried on the Milan fashion week series. They have been actively experiencing and feeling the wonderful production process of Bosideng. They are all impressed by the brand's originality and forward-looking artistic vision.


Many buyers punched Boston Showroom


Niicole Kidman and other big coffee have tried on the Milan fashion week series and praised highly the professionalism and fashion attitude of Boston. Niicole Kidman said in an interview: "Boston's show is beautiful today. I feel a lot of energy. The show is fashionable and warm. I especially like to match it with a turtleneck sweater. It's too fashionable." In addition, the world hall design master Jean-Paul Gaultier, Hermes Royal fabric master Stephane, luxury brand photographer Solve Sundsbo, supermodel Luna Bijl and Wang Xinyu are all Boston Milan fashion show call. Many overseas media reported on Bosideng Milan fashion show, and related topics on Bosideng show also broke out very high fever.


Behind the popularity of Pos den Milan fashion week is its deep plowing in the field of down jacket for 43 years. Since 1976, Bosideng has continued to focus on the research and development of down garment products, each of which has at least 62 craft divisions and 150 processes. In addition, Bosideng takes the lead in raising the cashmere content of down garments to 90%, and the bulky degree is as high as 800+. The high standard production technology has won many international certification for the brand. In 1995, Bosideng was awarded the gold medal of the US and Russia exposition. It first introduced the fashion idea into the down jacket. In 2001, Boston obtained the certificate of high quality technology product in France. In 2018, Bosideng was awarded the "Outside" 2019 outdoor equipment annual award. With 43 years of deep plowing in the field of down jacket, Bosideng is now selling well in 72 countries, including the United States, France and Italy, and has won over 200 million people worldwide.


The brilliant performance of Bosideng in Milan fashion week not only symbolizes the innovation and development of China's garment industry, but also promotes the blending and collision of eastern and Western fashion culture, showing the beauty of "Chinese clothing" to the world. From domestic to international, Bosideng has become the benchmark for leading the development of China's garment industry, and has gained more and more recognition and favor. Bosteng, which looks forward to the future, will continue to present the influence of Chinese brands to the whole world in a brand-new way.


It is reported that Beijing time September 24th, Bosideng Milan fashion week series is about to start in the world, when Bosideng Tmall flagship store, global entity stores and buyer shops will be synchronized online, opening the limited number of places to sell!