EPSON: Bring New Series Of Print Heads Into China Market

A few days ago, "full speed and full effort to paint the future" EPSON press head series new product conference was held in Shanghai. This is another major event after EPSON first held a print head product conference in China in March this year. Hosono So, the world's president of Seiko EPSON group, Minister of technology, R & D Department of Seiko EPSON, and general manager of EPSON (China) Co., Ltd., attended the conference and jointly released a series of new EPSON print heads. At this conference, EPSON invited more than 100 industry partners to participate in this event.

Technological breakthroughs push the printing head industry forward rapidly


The wave of all things digitalization is affecting every aspect of social economy and people's life. When the "digital train" moves into the traditional printing industry, it can quickly respond to the needs of users, and achieve small batch and customized production, becoming the key to the printer manufacturer's core competitiveness in the new era. In this process, the printhead as the core component of the printer has become the focus of digital transformation in the industry.


As early as 80s of last century, laser printing technology and analog printing technology were widely regarded as the representatives of high efficiency and high quality. But EPSON still chose to focus on the development of micro piezoelectric inkjet printing technology with greater difficulty in research and development. Although this technology was still in its infancy, EPSON firmly believed that micro piezo printers could achieve smoother inkjet printing with wider ink applicability and durability. I Minori, global president of Seiko EPSON group, said: "we hoped that micro piezo printing technology could help people realize documents, photo printing, and even print applications such as textiles, labels and labels in the near future."


In the past 30 years, EPSON has been developing inkjet printing technology. Since the advent of the "first generation" inkjet printing head in 1984, EPSON has stepped up its pace of innovation. In 1993, it established the "second generation" high-performance inkjet printing "micro piezoelectric technology". In 2013, EPSON developed the "third generation" technology -- "Precision Core thin film piezoelectric printing chip", and also extended the business to the commercial and industrial printers. EPSON has been exploring continuously in the field of inkjet printing, and has developed a way of development in the field of innovation and innovation. "Since the advent of the first generation inkjet printing head in 1984, EPSON has been exploring in the process of continuous exploration, and finally realized the goal of" more high-speed, more precise and smaller printing technology evolution, "said Hosono So, a copy of the Technology Development Department of Seiko EPSON group.


Nowadays, EPSON inkjet printing technology can fully meet the needs of users' work and life. Micro piezoelectric printing technology is not only the most accurate in terms of accuracy and durability, but also suitable for any type and size printers in terms of ductility. In addition, in terms of ink applicability, micro piezo printing technology can accurately control the size, speed and accuracy of output inkjet. In response, I Minori said: "there is no doubt that micro piezoelectric printing technology has become a perfect technology system in all aspects of excellence. We will further strengthen our cooperation with partners, surpass the expectations of customers around the world, and promote the digital technology transformation of the printing head industry to become an indispensable company.


Open collaboration, presenting N appearance of "future printing".


In the new era of digital technology development, digitalization and quality has become the "double engine" for the development of the manufacturing industry. Therefore, in the search for breakthrough in digital technology, it is also a more intuitive requirement for printing industry enterprises to provide printing products with high quality and high quality in different subdivision fields. As Mr Ho said, "no company can achieve growth in all fields alone." We will continue to expand the application field of inkjet printing by strengthening cooperation with our partners to meet the needs of diversified printing and promote the development of digital printing. China is a vibrant market. EPSON always adhered to the voice of Chinese users, constantly innovating the core technologies, and by strengthening collaboration and open innovation, brought China's users a full range of leading print products in the world, exceeding user expectations and shouldering the responsibility of widening the industry market.


Up to now, EPSON has established cooperative relations with more than 50 partners. At the press conference, EPSON also invited representatives of excellent partners, Li Long Liang, general manager of Shenzhen Hansen Software Co., Ltd., Han Jinghua, chairman of Polytron Technologies Inc's Polytron Technologies Inc, and Cao Yong, general manager of Shanghai Rong Yue Electronic Technology Co., Ltd. More and more excellent companies choose to work hand in hand with EPSON. This is not only the best proof for EPSON's print head products to meet the needs of Chinese customers, but also helps EPSON accelerate its entry into China's print head market.


Open collaboration will be the cornerstone of EPSON's printing head business in the Chinese market. EPSON will continue to expand the field of inkjet printing through a more open mind through its core technology advantages that outperform the market. EPSON believes that the future exploration of digital technology upgrading based on EPSON print head will bring infinite possibilities to the printing industry and become a vivid chapter in the printing industry's high quality development.


Technology + localization, boosting new development


Nowadays, embracing digitalization is the consensus of many large manufacturers. According to the survey, the global market of print heads is currently at US $839 million, of which China accounts for 48% of the total market size and is the largest print head Market in the world. As an industry leader, EPSON has always been committed to promoting the rapid transformation of the printing industry through its own technological advantages and further expanding the sales of print heads in China.


On the basis of "technology + localization" strategy, EPSON actively explores cooperation with excellent Chinese partners, and strengthens cooperation with local excellent board and ink suppliers to create solutions that are more consistent with local user scenarios. After continuously exploring the Chinese market demand and enhancing cooperation with local partners, EPSON released a new print head series again after the launch of two new UV printable products in China in March this year. The newly released EPSON printable series new products can be matched with large format printer of various sizes, providing more flexible and free printable head combination for inkjet printer manufacturers. While meeting different production needs, it helps customers realize the wide application of printer products in bar code identification, manufacturing, label, printing, advertising, packaging and other fields.


The launch of the conference represents EPSON's determination to continue to deepen the Chinese printing head market, and EPSON will continue to bring new source of innovation to the Chinese market.


Fukashi Akihiro, general manager of EPSON (China) Co., Ltd., said: "in China, EPSON always adheres to the strategy of" technology plus localization ", adhering to the spirit of open cooperation, and working together with partners to achieve sustainable social development. At the same time, EPSON will actively cooperate with more outstanding local partners to promote industry innovation and realize unlimited possibilities with all of us.


As for the digital transformation of the industry, EPSON takes the lead in trying to export technology advantages to China. At the same time, it actively launches cooperation with local partners, shares valuable experience in the industry application, and embraces digital printing technologies with Chinese partners to make the transformation and upgrading of the industry more convenient and efficient. Looking forward to the future, with the continuous development of EPSON's "technology + localization" strategy and the continuous deepening of cooperation and cooperation with partners, digital printing will surely produce greater value.