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Red Bean Group: Taking Party Building As The Lead And Striding Forward Into A New Era

2019/9/21 11:04:00 2

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In 1949, new China was founded. It is the face at that time. The Chinese people coming from the smoke are full of destruction, but they are full of expectation for the future. In the past 70 years, there has been a great change. 70 years later, China's textile industry has stood confidently in the center of the world arena.

Who created all this?

It is they -- a group of excellent enterprises that are striving to grow continuously in the development process of China's textile industry, and are full of vigor and strength.

They are the strength of China's textile industry to become a powerful country.

They are the backbone of China's textile industry to become a powerful country.

They are the backbone of China's textile industry to stick to the strong nation.

The wind and clouds will not forget the heart, but the memories will be unforgettable. China Textile Magazine, founded in 1951, has witnessed the rise of China's textile industry as the oldest industry media. In the important historical moment of the 70th anniversary anniversary of the founding of new China, the editorial department of this journal has specially planned a series of reports on the influence of the Chinese textile industry. Thank them for not giving up in 70 years, not flinching, not to concede defeat. They are precious wealth of China's textile industry, and are the banner of the industry.

70 years of dream and 70 flags, we expect that they can lead the Chinese textile industry to maintain a leading position in the new round of international industrial competition and realize the dream of textile power.

The red bean group was founded. One thousand nine hundred and fifty-seven In 2003, it has developed into a national clothing brand carrier with red bean men's clothing, red bean home, red bean home textile, small red bean children's clothing and so on. Sixty The transformation history of red bean clothing production has not only reflected the founding of new China from one aspect. Seventy The change of Chinese dressing in the new year shows a new road of national brand innovation with dreams, responsibilities and responsibilities.

Walking with the times Witness fashion change in China

Over the past decades, people's clothing demand has been increasing from clothing coverage to warmth, clothing, fashion, comfort and health. The clothing of the red bean group has also been constantly changing with the change of people's dressing concept. From the original style tradition, warmth and utility, and now constantly injected into the power of technology, fashion and greening, red bean clothing is gradually moving. "Three changes" -- the high quality development road of integration of technology, fashion and green.

Over the years, red bean has always been committed to national brand building. One thousand nine hundred and eighty-five year Six In June, red bean successfully registered the first trademark, "red bean", and then it was in the whole country. Thirty-four Major commodities Fifty-four Registered trademarks are protected in different countries and regions. The existing "red bean", "giant horse" and " HOdo "Three" well-known trademarks in China ". Two thousand and ten year Six In June, the red bean group was recognized as the only national trademark strategy implementation enterprise in the clothing industry. The red bean group has a series of chain brands such as "red bean men's clothing", "red bean home", "red bean home textile", "small red bean children's clothing", "red bean Wan Hua City" and so on. In order to carry forward the traditional culture and inject cultural content into the brand, the group initiated the red bean Festival on July 7th, the Chinese Valentine's day. After nineteen years of persistence and persistence, it was listed as "our festival" by seven ministries and commissions such as the Central Propaganda Department. Two thousand and nineteen year Six In June, the world brand laboratory announced China. Five hundred The list of the most valuable brands, the red bean brand ranks Eighty Position.

Today, the red bean group has developed into four major areas: textile and clothing, rubber tires, yew health, park development, commercial real estate, and the top 100 private enterprises in Central China. The group has more than 10 subsidiaries, including the two main board companies of Hong Kong stock and general stock, and has branches from New York, Singapore and Spain. It is also the joint development of Sino Cambodian enterprises in Kingdom of Cambodia. Eleven point one three The Sihanouk harbor special economic zone with square kilometers has become a model of "one belt and one road".

Adhering to Party building and leading innovation will never stop.

As a banner of high quality development of private enterprises, red bean has not only explored it. "Modern enterprise system" + Party Building + The governance mode of "social responsibility" is based on the development power of scientific and technological innovation and the forward-looking power of "intelligent transformation".

For many years, the red bean group "Listen to the party's words, follow the party's walk, speak upright and walk the right way", and always lead the development of enterprises with Party building.

Especially in recent years, key words such as big data, Internet and artificial intelligence are closely related to the achievements and achievements of red beans in recent years. ... stay Two thousand and fifteen In 2005, red bean put forward the strategic goal of "intelligent red bean". + The Internet is all about the Internet. + "Seize the development opportunity of" intelligence ", and promote the" intelligent red bean "project with the help of capital market. In this context, red bean fully integrated the traditional industry with the Internet thinking mode, and also created the first cloud platform for textile and clothing -- "red bean - Textile and garment industry internet platform". Two thousand and eighteen In 2003, the platform was approved by the Ministry of industry and commerce as the pilot project of the industrial Internet platform, and became the only pilot demonstration project in China's apparel industry.

From the beginning of the creation, the red bean people have been adhering to the following: only independent innovation can have their own brand. In the early stage of enterprise development, the red bean group set up a technology department and developed it. B A large number of best-selling products such as shirts, nylon shirts, nurse shirts, pearls, snowflakes and so on. Among them, One thousand nine hundred and eighty-eight The sweater launched in 2003 has won the first barrel of red bean and laid the foundation of the national market. From cotton knitted ironing T Shirt, to the milk yarn. T From the carbon fiber healthy thermal clothing to the new underwear material such as corn fiber and air conditioning fiber, the red bean clothing is always the "pronoun" of environmental protection, comfort and health care. Two thousand and sixteen In 2003, red beans and the Chinese Academy of Sciences opened the innovative path of intelligent wearable device research and development. after Three Many years of efforts, many wearable devices have made breakthroughs, such as graphene waistcoat already has the function of self heating and high warmth, become red bean men's clothing. Two thousand and nineteen The "black science and technology" explosion was launched at the annual fair.

Welcome the 5G era to accelerate the transformation of intelligence

"Has the final say that has the final say for the enterprise, the product market is the brand, the factor market is the capital has the final say, the enterprise development is the innovation finally. If we say "three self business" is the path, then sticking to industry and innovating transformation is a means. Only by persisting in developing the real economy and persisting in continuous innovation and transformation can we achieve the high quality operation of the enterprise and undertake the responsibility of accelerating the development of China's economy. Facing the development of enterprises, chairman of the board of directors of the red bean group CEO Zhou Haijiang said that in the future, in order to achieve the high quality development of red beans, the group will always adhere to the "three self enterprises", that is, independent innovation, independent brand, independent capital, and speed up the process of fashion, greening and intellectualization, so as to better promote transformation and upgrading.

In this regard, Two thousand and nineteen The development theme of red beans in the year is "three self six promotion years", the concept of "three self development" of "independent innovation, independent brand and independent capital". "New six" of "intelligent, green, service-oriented, high-end, international and standardized" has continued to build bricks and mortar for "100 billion red beans, intelligent red beans, beautiful red beans and happy red beans".

Under the current complex and changeable global economic environment, the development of large enterprises is worth pondering. The way to respond to red beans is to create "three self enterprises" on the one hand, do well in their own affairs, overcome the "volcanoes of transformation, market icebergs and financing mountain", so as to resist risks and achieve sustainable and healthy development. On the other hand, we must be good at the new era. Zhou Haijiang said that in the practice of enterprises, it is necessary to transform the volcanoes by "independent innovation", create profit space for enterprises through innovation, and melt the iceberg of the market with "independent brand". With independent brands, they can deal with the trade war calmly. In the process of industrial transfer, the initiative will not be lost, the market will not lose and profits will be great. With the "independent capital" to conquer the "financing mountain", Chinese enterprises should learn from the direct financing mode of the United States, grasp the great opportunity for the current state to continuously open the stock market and expand the channels, and actively create conditions for listing direct financing.

Zhou Haijiang said, "Entrepreneurs as a group of people who get rich first, should take an active part in precision poverty alleviation. The red bean group has put forward the idea of" eight sides win win "for this purpose, and has actively participated in various charitable activities to help alleviate poverty.

In the future, the red bean people who are bold in innovation and responsibility will surely write a new chapter in the new era and continue to write the legend of red bean.

Message

General secretary Xi Jinping called private enterprises "their own people", reflecting the party and state's love for private enterprises. In this regard, enterprises can only live up to this title and identity only in the political, developmental and social responsibilities. Founded in New China Seventy On the occasion of the anniversary, let all our textile colleagues join hands and work hard to promote "textile power" to "textile power" by innovation.

Chairman of the board of directors of the red bean group CEO Zhou Haijiang