Consumption Maturity Promotes The Rise Of Minority Brands

From 2005 to now, the habit of Chinese consumers is splitting rapidly.

According to the 2015 China luxury goods report released by Ipsos group, a market research firm, Chinese consumers are more willing to get to know the daily information of a brand. More and more people want to get first-hand information of the brand. This proportion far exceeds their concern about price (28% of the people who are most concerned about price). They are concerned about brand adoption.

News releases, news reports in fashion magazines, mature consumers will also focus on designers' style and even designers' replacement.

80% of people expressed their willingness to accept news pushed by the brand at the first time, and 79% of them were willing to accept non commercial information such as commercial exhibitions.

After nearly 10 years of large-scale brand and media education, Chinese consumers are gradually getting rid of the negative image of "blind obedience" in the past. They no longer pursues only famous brands or expensive products. They are becoming more and more aware of the choice of products that can be accepted at a price and can display their own products at the same time.

Hong Huang's support for Chinese original designer shop in North Sanlitun in 2010, "peppermint glutinous green onion", was challenged at the beginning. But today, Liu Qingyang, one of her co designers, is already a famous new designer in China. Her brand Chictopia also has its own stores, and has entered many shopping malls with Simon Gao, Christopher Bu and other domestic designers. If these recognition is only a popular pursuit of small fashion circles, but when Fan Bingbing, Joe Chen, Bai Baihe and others dressed in her clothes have attended public activities, Taobao sellers have begun rapid replication.

Even if it is a simple imitation, no one can deny that this popular imitation is a positive encouragement for independent designers.

Another East Bridge in Beijing.

Qiao Fu grass is also a representative of the "small gathering place". The investment brand that was envisaged in the initial project was also covered by LV. However, due to the delay of the project, by 2009, they discovered that these brands had already had several stores within two kilometers, and they would not come to the grass.

But it is gratifying to find that consumers are no longer a big blind admirer. Instead, they turn their investment targets to those brands with strong characteristics and strong design styles, such as COS (Collection Of Style), Ted Baker, Karen Millen, even the hardships recognized by watches and jewellery.

It is also a representative of Rojdu, Van Cleef & Arpels, Wempe and so on.

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The upgrading of the future world military equipment will accelerate the pformation of the textile and garment industry, thereby driving the recovery of the world economy.

Yang Hexiong, Deputy Secretary General of Gansu textile and Garment Association of China Textile Industry Federation, China clothing association and local branch, pointed out that 2015 is a year of great excitement.

Wednesday, March 4, 2015, at 11 a.m. is also the most powerful moment for the Chinese people.

The third session of the Twelfth National People's Congress was held successfully in the Great Hall of the people. Fu Ying, a spokesman for the people's Congress, said that China's military expenditure increased by 10% compared with last year.

Fu Ying pointed out that China, a big country, needs to have a military force capable of safeguarding national security and defending the people, the army, so that the people can rest assured that the people can live at ease and live at ease.

We will be beaten behind our historical lessons. We will not forget that one important content of our country's modernization is to modernize our national defense and realize the modernization of our national defense and army.

This requires a certain amount of financial support.

In this regard, our NPC deputies and the broad masses of the people are supportive, hoping to make good use of this money.

However, in the world powers, our military equipment is still some distance away.

As a military uniform designer, I hope that the Chinese army will work hard on individual equipment later, first of all, to ensure that every soldier has excellent equipment and strength and safety for soldiers.

Remember June 16, 2011, a beautiful and lucky day.

At that time, I was an ordinary student at Dalian Polytechnic University. For the first time, I met with the director of the Chinese Academy of engineering, the director general of the general Quartermaster Equipment Research Institute, and Zhou Guotai, the father of China's bulletproof vest.

He listened carefully to his lecture, and he talked a lot about the importance and necessity of the research and development of Chinese military protective clothing.

I like it very much. It's very mysterious and interesting. Some of them are also recorded.

In 2012, under the influence of major general Zhou Guotai of the Chinese Academy of engineering, he worked in a quartermaster unit and participated in the innovative research and design of new military uniform and new flying suit.

Since the founding of the unified military uniform system, the PLA's military uniform has undergone 12 rectifications.

After decades of changes in gray, yellow, yellow and green, the color of Chinese military uniform is also in line with international standards. The 07 style military uniform has chosen a color that has never appeared in military uniform -- pine green.

The pine and cypress all year round resist snow and wind, and never change color. Choosing this color symbolizes the strong will and danger of the Chinese army.

The current 07 military uniform is China's most comprehensive, systematic and successful military uniform reform so far.

After 7 years of testing, this uniform is in line with the professional needs of modern military personnel and has a high utilization rate.

But we can not meet the current situation, our scientific research task is very arduous, and the continuous progress of the times will usher in a more high-end equipment that is more in line with the needs of the people's army.

The future world is changing, and our life is changing.

Nowadays, the rapid development of science and technology has brought people material life satisfaction, but people are not only satisfied with physical needs and security needs.

People's psychology of pursuing higher level needs is more obvious.

Fashion design to meet human needs, so in the design of the concept of "people-oriented" will be a trend of design.

Although fashion design is also a visual art, it has endless changes in form, but it is also created on the basis of human body. Ultimately, it is necessary to dress and display people to achieve its creative purpose.

Therefore, clothing design should be "people-oriented". People are the service objects of costume design activities. People's physiological and psychological factors should be highly valued.

This paper expounds the background and concept of the "people-oriented" design concept and the form and connotation of the "people-oriented" design concept in fashion design.

The development and design of future military uniform in China can not be separated from the needs and security strategy of the people's army. Advanced WQ equipment for individual soldier is not only the main mark to measure the modernization of the army, but also the material basis for containing the war and winning the war.

With the rapid development of science and technology and widely used in the military field, war means and patterns have taken place and will continue to undergo a series of major changes. WQ equipment plays an increasingly important role in modern warfare.

In a relatively stable period of peace, in order to enhance the combat effectiveness of the armed forces, win the possible local wars and enhance the credibility of deterrence, we must vigorously develop modern military equipment.

Therefore, the army of any country should not only seek how to win the war on strategic guidance, but also make great progress in military equipment.

However, logistical support can not be ignored. We attach importance to the WQ equipment while we can not neglect the single soldier equipment. In the future, soldiers need to have Superman single soldier equipment to survive in the battlefield.

The new generation of combat clothing will adopt many new technological achievements.

The current conventional combat uniforms and bulletproof vests will soon be replaced by an integrated package that protects soldiers and stops bleeding automatically after the bullet penetrates the damage.

Microfiber technology has already produced lightweight and breathable fabrics with antivirus, cold resistance and thermal insulation.

The new fibers in development can be used in any environment, and can be discolouration with the environment and blend with the surrounding areas.

Intelligent "chameleon" technology has been tested. This technology can not only hide future soldiers but also hide tanks, ships and aircraft.

In twenty-first Century, nanotechnology will play a major role in the development of new generation of army uniform and equipment. It will have the potential to change future wars, like plastics in twentieth Century.

Nanotechnology is to manipulate particles less than 100 nm in size. It is a 1/1000 of human hair width to create materials with unusual characteristics.

People only need to pay attention to the flow of military research funds to understand that nanotechnology is one of the focal areas of the military's attention, and other important areas are chemical and biological warfare agent detection and high-energy laser technology.

In addition to the $8 million 750 thousand grant to nanotechnology research institutions, the US Department of defense has announced plans to set up a new research center called soldier Nanotechnology Research Institute.

In the future battlefields, WQ will be more powerful, firepower, precision and range, and it will also hurt more soldiers.

In order to meet the needs of future high-tech wars and further improve the comprehensive protective performance of military uniforms, the major military powers in the world are constantly increasing their efforts in the research and development of new military uniforms, so various new military uniforms made with new materials have also emerged.

The future military equipment is full of dreamlike magic. All kinds of high-tech intelligent materials will accelerate the pformation and upgrading of the textile and garment industry and promote the recovery of the world economy.