The 38 Section, Businessmen Are Busy Digging Gold Women'S Economy Into Fulcrum.

The 38 quarter will become a new battleground for e-commerce providers.

On-line

Taobao: launched the "3 8 day meal without money" and "3. 8 sweep code Life Festival" activities

Jingdong: launching the butterfly festival of beauty makeup

If you buy a full 199 yuan, you can set up a reduction of 100 yuan.

Under the line

Discount, rebate, gift giving...

As long as we enter the mall, we have such promotional slogans.

Whether cosmetics, underwear, daily necessities or women's clothing, there are great concessions.

Following the promotion of the Spring Festival and Valentine's day, the annual 38 women's Day is coming. The "3. 8 sweep code Life Festival" and "beauty butterfly Festival" launched by the electricity supplier have already been on the Internet. Women's day has become another war field opened by consumers after the "double 11".

However, under the line merchants are also reluctant to be outdone, have launched a variety of promotional activities, Nuggets "her economy".

As the main body of online shopping, women have huge potential for consumption.

The report shows that in the first 10 months of 2014, there were

The consumption of women is 96.8%, and nearly 80% of consumers are under 35 years of age.

Secondly, cosmetics have become the necessities of urban women. 94.3% of women surveyed have cosmetic consumption every month.

Therefore, the electricity supplier has never let go of any opportunity to "absorb gold".

First, let's talk about "omnipotent" Taobao. In March 8th of this year, Ma Yun still wrapped more than 20 thousand restaurants in more than 20 cities throughout the country, and launched "3 8."

Not only that, Taobao also pushed "3. 8 sweep code Life Festival" this year, has completed the construction of 100 billion bar code commodity library, and will gradually access all kinds of scenarios such as mobile phone cameras and other hardware manufacturers.

On the day of March 8th, once the user sweeps the code successfully, it is possible to buy a wide range of life service products at an absolutely preferential price.

The Jingdong launched the "beauty butterfly Festival" in March 1st, and bought 199 yuan across the brand, which can reduce 100 yuan.

In order to protect its beauty, Jingdong also pulled the Pacific Insurance, giving the customer a three loss and a maximum payment of 20 thousand yuan.

In addition, shop No. 1 also launched a 3.8 fold promotional campaign, while Gome online launched "charming Queen's Day", that is, from March 3rd to 9th, gold jewelry 20 percent off of the whole event.

The mall has long been ready to fight.

Like last year, this year's 38 women's Day is also on the weekend. It is also a good opportunity for the vast majority of women who have had a generous year-end bonus and prepare for the years to come.

And offline shopping malls have long been ready to compete for "her economy".

Discount, rebate, gift giving...

As long as we enter the mall, we have such promotional slogans.

Whether it's a traditional Chinese festival or a "foreign festival", the promotion of businesses is nothing more than price cuts, rebates and so on.

In order to detonate "her economy", this year, Chengdu merchants show their magic power.

Yesterday, the reporter saw in Wangfujing shop in Chengdu, the store has launched 38 women's Day promotion advertising, whether cosmetics, underwear, daily necessities or women's clothing, there are great concessions, including cosmetics 15 yuan to 1 yuan.

380 yuan to 100 yuan.

"38 women's day every year, cosmetics and women's daily necessities are the forefront of marketing war, compared with the Spring Festival, these commodities are more vigorously promoted on women's day."

The staff explained.