Sports Industry Enters The Era Of Big Data

Recently, the China Marathon Marathon information platform is not only able to query personal achievements, calendar, or even directly bid for events.

This is the first revolutionary action of the National Association after the reform of the State General Administration of sport.

Coincidentally, on the same day, a company's intelligent badminton racket product was released, another company's intelligent sports watch released, the dense appearance of intelligent, high-tech sports products, marking the sports industry officially entered the era of big data.

At the beginning of the marathon annual report, the China Association of parks announced the abolition of the marathon examination and approval. It became the first association to devolve administrative power and "eat crab" in China.

At that time, the report aroused cheers and enthusiasts from the mainland and shook other sports events, and no one thought of it.

In March 2nd, the marathon information platform, at first glance, seems to be just a service website that run friends to register, understand the match date and rank.

After registration, it is found that the function of this website is even more huge. You can directly apply for the tournament: 5 kilometers, 10 kilometers, half and whole marathons. As long as you fill in the contents of the web page, upload your identity card, competition authorization certificate and other documents, a simple submission will be done.

"It saves too much and too much trouble. Before running a small competition, we need to run a lot of places, there are too many places in government agencies and associations, and the procedures are not necessarily perfect and standardized. Now, through this platform, we should fill in all the information, at least on record."

The reporter interviewed an organizer who had organized many road races and was organizing the new competition. "The only defect is that the server does not seem to be particularly stable and feels that the web page is a bit slow."

When the reporters opened the website of the tournament, the applicant also needed to submit the official WeChat public numbers and official micro-blog data. It was seen that the management of the new media was also included in the association. After the withdrawal of the seat of the sponsor, the China Association of Tian as a manager was more professional and more standardized.

In addition, the platform also gives more rights to runners. After running the marathon, the runner can make comments. If the service is not satisfied with the organizers and the track lines are not satisfied, they can give the "bad assessment" directly. The official website of the China Association of Tian said that the contents of the review included 16 events, namely, event competition organization and player service.

The score will be taken as one of the most important criteria for the China Athletics Association to evaluate the gold and silver medals competition level.

A small website has completed the bidding, contest reviews, and the gathering of big data for the participants. The first time the organizers of the Association changed to the management, the sprint was pretty beautiful.

In March, a number of brand smart watches will be released online. Since then, a small watch will be able to control your training volume, calories consumption and sleep quality. In this regard, a small watch has also been included in a professional coach so that you can exercise scientifically and train reasonably.

The popularity of wearable products is no longer a exclusive technology product of professional teams. The business opportunities in it are the battlefields where many powerful brands compete.

In the past year, sports bracelet is very popular. This year, smart watches will usher in the ultimate challenge. At present, there are more than 20 brands launched and updated in March, ranging from several hundred yuan to several thousand yuan.

Combined with exercise and health

The opportunity for the wrist watch is amazing.

According to the famous British market research company

According to the forecast, compared with 2013, the sales of smart watches in 2014 increased by 10 times to 22 million units, and this figure will soar to 135 million in 2018. The sports terminal products will undoubtedly be the main battlefield of the next 100 billion market. No wonder many big brands aim at this attractive cake.

"Wearable products, for lovers, are definitely more convenient, more scientific and safer than those of Baili, and the interest brought by those high technologies also makes it easier for more people to stick to it."

The famous Chinese Triathlon player, as well as the equipment control God, said "new".

It will definitely buy, but the only worry is battery life. "

After touching the screen, the endurance of many smart watches is only 3 to 4 hours. This is not enough for veteran players such as marathon and triathlon.

In addition to speed related sports such as running, swimming, cycling and so on, the new watches also aim at golf, football, basketball and other items. "In fact, intelligent software related to tactics is very popular during the world cup. Many national teams secretly use these products, such as England, Germany and so on. Coaches can know the physical fitness, competitive state of players on the field and their position in various tactical positions through a tablet computer.

NBA is also beginning to popularize these software and applications. "

Senior fans and senior sports industry veteran Mr. Xu analyzed, "football and basketball software and equipment are still slowly opening to ordinary fans. The biggest problem is cost. A set of analysis software for coaches will add millions or even tens of millions of wearable equipment.

However, it has been predicted that equestrian, skiing and other sports will also have more advanced, more professional terminal devices. From this perspective, there is no problem in the intelligent sports terminal market.