NONAME Enters China In A Low Profile And Specializes In Orienteering.

Chinese

Booming, many international brands are targeting this huge consumer market.

In 2015, after ISPO Beijing, NONAME, a professional sportswear brand from Nordic Europe, entered China in a low profile.

Born in Finland, over 15 years of history, NONAME has been focusing on the customized development and production of orienteering, running, skiing and riding apparel. It is a partner of many Orienteering countries such as Sweden, France, Norway and Finland, and also a professional runner.

Oona Kettunen and other sponsors.

It is now available in 15 countries.

Nordic Europe is the most developed area of outdoor sports in the world, and its outdoor activities have a long history. This has also made a large number of world-renowned ones in the Nordic region very early.

Company.

NONAME is one of them. Its founder Petter Thoressen and Peter Ivars are all professional athletes. Petter Thoressen has won the Orienteering World Championships three times. Peter Ivars is the sixth winner of the Orienteering World Championships in 1989.

They formed an indissoluble bond in the training and competition of Orienteering clubs, and inspired them to tailor their uniforms for Orienteering clubs. NONAME was born.

The founder's professional athlete's origin makes the NONAME product's function and style design more clear about sports and people in sports.

Among them, the three layer clothing rule advocated by NONAME is the embodiment of his specialty: the first layer should wear close fitting clothing, the base coat can absorb the moisture on the skin efficiently and be evaporated or pmitted to the next layer to ensure the best performance and comfort; the second layer can ensure the ventilation and warmth while moisture absorption and heat dissipation.

When the temperature drops, the clothing can keep the body temperature without affecting the activity. The third layer is the outermost layer, and also the protective armor. It can guarantee the body comfort under any condition, let people play a high level body function, and resist the wind and cold when it resists the excess heat and moisture from the body.

And NONAME's product design follows the rules of sportswear, so that sportswear can understand you better.

It is understood that in Europe, orienteering often takes the form of club teams to train and participate in all kinds of competitions. The support of teams and teammates is very important. The importance of team spirit also affects the NONAME founder's view of his brand positioning. NONAME is not advocating, low-key but lacking in strength, consistent in objectives, and quietly paid for the team, which is also consistent with the spirit of the Chinese team.