Why Are Fashion Dealers So Capricious?

Two or two years ago, choosing fashion clothes and ordering them on the website of some fashion brands is an essential skill for many fashion people.

But with the increasing demand of these fashionable personages, the combination of fashion and brand is becoming more and more close and ingenious.

Just a shopping cart, Wish list (wish list) is obviously not enough.

Not long ago, the fashion business platform Keaton Row got $6 million in A round financing.

It provides free styling services to busy women in the workplace.

Keaton Row was founded in 2013 by two Asian women Cheryl Han and Eleanor Mak, and two of them graduated from Harvard Business School.

They have been engaged in fashion related industries. In daily life, they are also used as collocation teachers by their friends.

Keaton Row provides free modeling services to customers, and then makes money through other shopping websites such as Nordstrom and Shopbop.

According to WWD, customers who receive Keaton Row styling services have a conversion rate of 38%, far greater than traditional e-commerce websites.

Initially, Keaton Row hired 7 famous fashion designers and star stylists in the fashion circle, but now it has 2000 stylists.

Customers only need to log on to the website, upload daily photos, and have a suitable stylist, so they can enjoy personalized matching modeling services.

Le Tote, also a fashion business platform, cleverly chose another entry point.

It rents clothes to customers and charges only 49 dollars per person per month.

Customers can receive 3 clothes and 2 accessories each time for their own style, and there is no time limit.

Like it, you can always wear it, or simply buy it (5~8 discount) and send it back to Le Tote if you don't like it.

Then you can get new clothes again!

For every day I want to have

Wear, feel that spend so much money, heartache, also worried that the wardrobe will be crowded out of the women, Le Tote is simply an angel.

It has been online for three months, subscribing to more than ten thousand subscribers.

In early February, it received another 8 million 800 thousand US dollar A round of financing.

And the same

And mainly high-end brand Rent The Runway website is different, Le Tote rental brand is more civilians, targeting 18~28 year old female users.

Le Tote also plans to launch a purchase function ranging from US $15~100.

It's also very affordable, isn't it?

Whether it's a free form matching service or a price effective garment rental, it caters for the most fashionable group of "fashion beginners" who demand personal fashion.

If you think the combination of fashion and network can only be reflected in fast fashion, popular fashion brand's website and client, it's a big mistake.

In fact, a lot of luxury brands have launched their own APP quietly, and they are enjoying themselves.

When the tall Logo turns into a small square on the screen of a mobile phone, luxury is not able to resist high cold.

According to a survey, the top five of the most popular fashion brands APP are Coach, Herm s, Michael Kors, Givenchy and Fendi.

Coach's APP has a photo bomb function, which will add photos of Snoopy to the user's photos.

It's also very hard to spell; Herm s introduced the APP "Tie Break", which teaches men how to tie a tie. Besides many tie skills, there are games, GIF diagrams and cartoon tie designs. Fendi APP "guette" is based on electronic business, but personalized options make it look more like a game. Users can choose different brushes and colors to design the bags they want, then add filter functions to their works, or restore ancient ways or fashion.

Data show that 3 of the fashion brands have launched at least one mobile APP, of which 25% are concentrated on last year's release.

Those games, social classes, or APP that users can directly interact with are obviously more popular.