Coach Brand Reclaims Distribution Rights In Taiwan
Coach brand is planning to increase Asia
market
Share and declare that the agreement has been signed to buy back the Taiwan area.
Distribution right
。
The agreement stipulates that Coach will take over the right to operate in Taiwan in January next year, "said Ian Bickley, the brand director." repurchasing these market shares will enable us to consolidate our share in these markets, and the Asian market will be the focus of our future development.
"
Coach brand in Asia in 2011, besides the Chinese market, sales accounted for the world.
Sales volume
The 10.6% is expected to increase by about 50-60% in the next 5 years.
Coach moved forward to Taiwan market in 10. In 2010, the sales volume of Taiwan market reached US $45 million.
At present, Coach has 10% market share and 24 retail outlets in Taiwan.
In 2001, Coach bought the right of distribution in the Japanese market, and bought the right of distribution in the Chinese market in 2008. Recently, it also reclaimed the distribution rights in the Singapore area, and will reclaim the distribution rights in Malaysia in the future.
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